Published Skills 38
launch-strategy
Create Effective Product Launch Plans
Launching a new product or feature requires careful strategy to build momentum and capture attention. This skill provides frameworks for phased launches, channel strategy across owned rented and borrowed channels, and ongoing launch momentum to convert interest into users.
free-tool-strategy
Build Free Marketing Tools That Generate Leads
Creating free tools for marketing can attract qualified leads and build brand awareness, but many teams struggle to identify viable tool ideas and justify the investment. This skill provides a systematic framework for planning, evaluating, and executing engineering-as-marketing strategies that deliver measurable ROI.
form-cro
Optimize Form Conversion Rates
Forms often lose users due to friction, too many fields, or poor design. This skill provides systematic guidance to audit forms, identify drop-off points, and implement changes that increase completion rates while capturing essential data.
email-sequence
Create email sequences that convert
Email sequences drive customer engagement and conversions but designing effective automated flows requires expertise in timing, copy, and segmentation. This skill provides comprehensive frameworks for building welcome sequences, lead nurture campaigns, onboarding flows, re-engagement series, and win-back campaigns.
customer-research
Conduct Customer Research and Build Data-Driven Personas
Stop guessing what your customers want. This skill helps you extract actionable insights from interviews, surveys, support tickets, and online communities to build personas and messaging grounded in real customer voice.
copywriting
Write High-Converting Marketing Copy
Marketing copy that fails to convert costs businesses millions in lost revenue. This skill provides proven frameworks for writing clear, compelling copy that drives action across any page type.
copy-editing
Improve Marketing Copy with Seven Sweeps
Marketing copy often fails to convert due to unclear messaging, weak claims, and lack of emotional impact. This skill provides a systematic Seven Sweeps Framework to edit marketing copy through focused passes, ensuring clarity, consistency, and persuasive power while preserving the original voice.
content-strategy
Create a data-driven content strategy
Marketing teams struggle to consistently produce content that resonates with their audience. This skill helps plan strategic content that aligns with business goals and audience needs using proven frameworks.
competitor-alternatives
Create Competitor Comparison Pages
Creating effective competitor comparison and alternative pages requires deep research, strategic positioning, and honest differentiation. This skill provides templates, structures, and frameworks for building SEO-optimized comparison content that builds trust through transparency.
cold-email
Write B2B Cold Emails That Get Replies
Cold emails often sound like templates and get ignored. This skill teaches you to write concise, peer-like emails that connect with prospects and trigger responses using proven frameworks and personalization techniques.
analytics-tracking
Set up analytics tracking and measurement
Analytics tracking setup is complex and error-prone, leading to unreliable data. This skill provides expert guidance for implementing GA4, GTM, conversion tracking, and UTM strategies that deliver actionable insights for marketing and product decisions.
ai-seo
Get Your Content Cited by AI Search
Traditional SEO gets you ranked, but AI SEO gets you cited. This skill helps you optimize content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your brand as a source.
ad-creative
Generate high-performing ad creative at scale
Struggling to produce enough ad variations for testing? This skill generates platform-perfect ad copy using proven angle frameworks and performance data to drive clicks and conversions.
ab-test-setup
Design Effective A/B Tests
A/B testing without proper planning leads to inconclusive results and wasted resources. This skill provides a structured framework for designing statistically valid experiments that produce actionable insights for conversion optimization.