Skills launch-strategy
📦

launch-strategy

Content revision r1 Safe

Plan Product Launches With Momentum

Product launches often lose momentum after one announcement. This skill helps build phased plans across owned, rented, and borrowed channels.

Supports: Claude Codex Code(CC)
🥉 78 Bronze

Install with my Agent

Copy this request to your Agent. It includes the canonical Skill page and manifest.

Agent request
Review the Skillstore skill "launch-strategy" from https://skillstore.io/skills/coreyhaines31-launch-strategy.md and its manifest at https://skillstore.io/api/skills/coreyhaines31-launch-strategy/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Your Agent should still show its plan and request any confirmation required by the security policy.

Agent-readable resources

Use these links when an AI agent, crawler, or script needs clean context instead of reading the full page.

Markdown detail GET /skills/coreyhaines31-launch-strategy.md Signed manifest GET /api/skills/coreyhaines31-launch-strategy/manifest Signed lockfile GET /api/skills/coreyhaines31-launch-strategy/lockfile

Test it

Using "launch-strategy". Plan a beta launch for a developer tool with a small email list.

Expected outcome:

  • Phase 1: Invite friendly users and collect usability feedback.
  • Phase 2: Open a waitlist and publish problem-focused teasers.
  • Phase 3: Invite users in batches and share early proof points.
  • Phase 4: Announce broader early access through email, social, and community channels.

Using "launch-strategy". Help me decide how to announce a new integration.

Expected outcome:

  • Treat the integration as a medium update unless it unlocks a major workflow.
  • Send a targeted email to affected users and publish a short changelog entry.
  • Add an in-app banner for relevant accounts and prepare one social post.
  • Track activation and support questions for the next announcement.

Using "launch-strategy". Prepare a Product Hunt launch day plan.

Expected outcome:

  • Finish the tagline, visuals, demo video, and landing page before launch.
  • Ask existing supporters to engage after the listing is live.
  • Assign the team to answer comments throughout the day.
  • Send traffic to a signup page and follow up with engaged visitors.

Security Audit

Safe
v4 • 7/6/2026 Open versioned report

The single static finding is a false positive. The cited line is a marketing case study about influencer outreach, not system reconnaissance. No semantic security issues or prompt injection attempts were found in SKILL.md.

1
Files scanned
345
Lines analyzed
0
Review items
0
False positives ignored
No confirmed security findings were detected by the latest completed static and semantic audit. This does not prove the skill has no side effects.
Audited by: codex View Audit History →
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Open versioned report
Security Assessment

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Academic citations (APA · BibTeX · CFF)

APA citation

coreyhaines31. (2026). launch-strategy security audit report (audit version 4) [Author version unspecified]. Skillstore. https://skillstore.io/skills/coreyhaines31-launch-strategy/audits/4

BibTeX citation

@techreport{coreyhaines31-coreyhaines31-launch-strategy-2026, author = {coreyhaines31}, title = {launch-strategy security audit report (audit version 4)}, institution = {Skillstore}, year = {2026}, number = {4}, url = {https://skillstore.io/skills/coreyhaines31-launch-strategy/audits/4}, note = {Author version unspecified} }

CITATION.cff

cff-version: 1.2.0 message: "If you use this Skill, cite its author and this versioned security audit report." title: "launch-strategy security audit report (audit version 4)" version: "unspecified" type: report authors: - name: "coreyhaines31" date-released: "2026-07-06" url: "https://skillstore.io/skills/coreyhaines31-launch-strategy/audits/4" identifiers: - type: other value: "skillstore:coreyhaines31-launch-strategy:audit:4" description: "Skillstore immutable audit report identifier"

Compare variants

2 installable variants

Each author remains a separate installable skill. The recommended variant is ranked by Skillstore evidence.

Why this variant is first

Higher Skillstore usage
sickn33 Recommended

sickn33-launch-strategy

Skillstore Score 78
Evidence Confidence High
Skillstore usage 12
Updated

2026-08-21

coreyhaines31 Current

coreyhaines31-launch-strategy

Skillstore Score 78
Evidence Confidence High
Skillstore usage 9
Updated

2026-08-21

Skillstore Score

Why this score Evidence Confidence: High
55
Architecture
85
Maintainability
87
Content
69
Community
83
Spec Compliance

What You Can Build

Launch a New SaaS Product

Create a phased plan for early testers, waitlist growth, channel selection, launch day, and follow-up.

Announce a Major Feature

Plan customer emails, in-app messages, social posts, demos, and post-launch adoption work.

Prepare for Product Hunt

Organize listing assets, supporter outreach, launch day engagement, and traffic capture after the campaign.

Try These Prompts

Create a Basic Launch Plan 
Help me plan a launch for [product or feature]. My audience is [audience], and my launch date is [date].
Map Launch Channels 
Use the ORB framework for my launch. My owned channels are [channels], rented channels are [channels], and borrowed options are [partners].
Prepare Product Hunt Campaign 
Build a Product Hunt launch plan for [product]. Include pre-launch preparation, launch day actions, and post-launch follow-up.
Design Ongoing Launch System 
Create an ongoing launch strategy for our product updates. We ship major updates [cadence], medium updates [cadence], and small fixes [cadence].

Best Practices

  • Start with a clear launch stage before choosing tactics.
  • Use rented and borrowed channels to grow owned audiences.
  • Plan post-launch adoption work before launch day.

Avoid

  • Relying on one launch day without follow-up.
  • Sending traffic to channels you do not control.
  • Launching on Product Hunt without prepared assets or supporters.

Frequently Asked Questions

What launch types does this skill support?
It supports new products, major features, beta launches, early access programs, waitlists, Product Hunt launches, and product updates.
Can it help with Product Hunt?
Yes. It covers preparation, launch day engagement, and follow-up actions for capturing traffic and signups.
Does it write launch copy?
It can outline messages and channels, but a writing skill may be better for final email or landing page copy.
What information should I provide?
Provide the product, audience, launch date, existing channels, audience size, prior launch results, and Product Hunt plans.
Can it support small teams?
Yes. It helps choose a focused plan with a few channels, clear priorities, and practical follow-up.
Does it handle post-launch work?
Yes. It includes onboarding emails, comparison pages, demos, feedback collection, and plans for future announcements.

Developer Details

License

MIT

Skillstore revision

r1

Version notice

The author did not declare a version.

Repository

https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy

Ref

d11af420e07cd866fe39cfa937efef3223896c06

Maintenance freshness

7/18/2026

Usage

5 downloads · 157 views

File structure

📄 SKILL.md