# Plan Product Launches With Momentum

Product launches often lose momentum after one announcement. This skill helps build phased plans across owned, rented, and borrowed channels.

## Install

```bash
npx skillstore add coreyhaines31/launch-strategy
```

## Metadata

- Status: approved
- Slug: coreyhaines31-launch-strategy
- Skillstore revision: r1
- Version status: missing
- Tree hash: 4a551e5328a4829d598a4f4befc813f808243a78ccd97573afbcbf73fd9b6848
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy
- Ref: d11af420e07cd866fe39cfa937efef3223896c06
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-launch-strategy
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-launch-strategy/manifest

## Capabilities

- Maps launch channels using owned, rented, and borrowed categories.
- Builds phased launch plans from internal testing through full launch.
- Outlines Product Hunt preparation, launch day actions, and follow-up.
- Suggests post-launch marketing tactics for adoption and retention.
- Prioritizes announcements for major, medium, and minor product updates.
- Provides launch checklists and context questions for planning.

## Use Cases

- Launch a New SaaS Product: Create a phased plan for early testers, waitlist growth, channel selection, launch day, and follow-up.
- Announce a Major Feature: Plan customer emails, in-app messages, social posts, demos, and post-launch adoption work.
- Prepare for Product Hunt: Organize listing assets, supporter outreach, launch day engagement, and traffic capture after the campaign.

## Prompt Templates

### Create a Basic Launch Plan

```
Help me plan a launch for [product or feature]. My audience is [audience], and my launch date is [date].
```

### Map Launch Channels

```
Use the ORB framework for my launch. My owned channels are [channels], rented channels are [channels], and borrowed options are [partners].
```

### Prepare Product Hunt Campaign

```
Build a Product Hunt launch plan for [product]. Include pre-launch preparation, launch day actions, and post-launch follow-up.
```

### Design Ongoing Launch System

```
Create an ongoing launch strategy for our product updates. We ship major updates [cadence], medium updates [cadence], and small fixes [cadence].
```

## Limitations

- Does not verify current Product Hunt rules or platform algorithm changes.
- Needs audience size, timeline, and product details for precise plans.
- Does not create final launch assets without separate writing or design work.
- Does not replace legal review for promotions, incentives, or claims.

## Best Practices

- Start with a clear launch stage before choosing tactics.
- Use rented and borrowed channels to grow owned audiences.
- Plan post-launch adoption work before launch day.

## Anti Patterns

- Relying on one launch day without follow-up.
- Sending traffic to channels you do not control.
- Launching on Product Hunt without prepared assets or supporters.

## Security Audit

- Audited at: 2026-07-06T07:45:28.633\+00:00
- Summary: The single static finding is a false positive. The cited line is a marketing case study about influencer outreach, not system reconnaissance. No semantic security issues or prompt injection attempts were found in SKILL.md.

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