스킬 evp-brief

📦

evp-brief

Name: evp-brief
Author: cmj-hub

콘텐츠 리비전 r1 안전 ⚙️ 외부 명령어📁 파일 시스템 접근

Build B2B EVP Briefs Across Buyer Awareness Tiers

B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.

지원: Claude Codex Code(CC)

🥉 77 브론즈

Maintain this Skill? Claim it 🥉 77 브론즈

내 에이전트로 설치

이 요청을 에이전트에 복사하세요. 공식 Skill 페이지와 매니페스트가 포함되어 있습니다.

에이전트 요청

Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

에이전트는 계속해서 계획을 표시하고 보안 정책에서 요구하는 확인을 요청해야 합니다.

에이전트가 읽기 쉬운 리소스

AI 에이전트, 크롤러, 스크립트가 전체 페이지 대신 정리된 컨텍스트만 필요할 때 이 링크를 사용하세요.

Markdown 상세 GET /skills/cmj-hub-evp-brief.md 서명된 manifest GET /api/skills/cmj-hub-evp-brief/manifest 서명된 lockfile GET /api/skills/cmj-hub-evp-brief/lockfile

테스트해 보기

"evp-brief" 사용 중입니다. Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.

예상 결과:

PSP anchor: Finance leads lose time reconciling invoices manually.
Tier 2: Problem-aware buyers need pain framing. Primary EVP: Stop losing finance hours to manual invoice reconciliation and give your growing SaaS team clearer numbers without replacing the accounting software today.
Alternate: Give finance teams time back by automating invoice reconciliation across SaaS operations without forcing an accounting software migration or adding manual steps.
Proof needed: Document reconciliation time and error frequency. Deploy on landing pages and early-stage ads.
Tier 3: Compare automation with manual reconciliation. Proof needed: A measured workflow comparison. Deploy on comparison pages and sales openers.
Tier 4: Competitor context is missing. Request verified vendor differences before drafting comparison claims. Deploy verified messaging on pricing pages and battlecards.

"evp-brief" 사용 중입니다. Show the deployment recommendations for a completed three-tier brief aimed at operations managers.

예상 결과:

Problem-aware: Use pain-focused messaging on landing pages, early-stage ads, and cold emails tied to relevant awareness signals.
Solution-aware: Use category comparisons on comparison pages, mid-funnel ads, and sales openers for prospects who have tried alternatives.
Product-aware: Use verified vendor differences on pricing pages, battlecards, objection responses, and bottom-funnel ads.
Review the brief every 90 days as market conditions and competitor positioning change.

보안 감사

안전

v1 • 2026. 10. 3. 버전별 보고서 열기

All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.

스캔된 파일

153

분석된 줄 수

검토 항목

오탐 무시됨

위험 요인

⚙️ 외부 명령어 (10)

SKILL.md:19 SKILL.md:35 SKILL.md:36 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:54-146 SKILL.md:146-150 SKILL.md:150-151

📁 파일 시스템 접근 (1)

SKILL.md:150

가장 최근에 완료된 정적·의미론적 감사에서 확인된 보안 발견 사항이 감지되지 않았습니다. 이는 스킬에 부작용이 없음을 증명하지 않습니다.

감사자: codex

이 보고서 공유 및 인용

버전이 지정된 평가 보고서, 중립 배지, 임베드 카드 및 인용을 공유하세요. Skillstore는 근거를 보고하지만 이 Skill의 안전 여부를 판단하지 않습니다.

버전별 보고서 열기

보고서 링크 복사

https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Markdown 배지

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg)](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)

HTML 배지

<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

임베드 카드

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

학술 인용 (APA · BibTeX · CFF)

APA 인용

cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1

BibTeX 인용

@techreport{cmj-hub-cmj-hub-evp-brief-2026,
  author = {cmj-hub},
  title = {evp-brief security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-brief:audit:1"
    description: "Skillstore immutable audit report identifier"

Skillstore 점수

이 점수의 이유 증거 신뢰도: 중간

아키텍처

유지보수성

콘텐츠

커뮤니티

사양 준수

만들 수 있는 것

Align Campaign Messaging

Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.

Clarify Competitive Positioning

Organize category comparisons and vendor differences into one brief for a selected customer segment.

Prepare Sales Messaging

Translate audience awareness into sales openers, objection responses, and battlecard messaging.

이 프롬프트를 사용해 보세요

Create a First Brief

Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.

Use Existing Pain Research

Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.

Add Competitive Context

Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.

Refresh an Existing Brief

Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.

모범 사례

Create a separate brief for each customer segment and describe its pain in customer language.
Supply verified metrics and competitor evidence, and label unsupported proof as missing.
Match each placement to buyer awareness and review the brief every 90 days.

피하기

Combining unrelated customer segments into one brief.
Presenting illustrative metrics or unsupported competitor claims as verified evidence.
Using product comparisons for buyers who have not yet recognized their problem.

자주 묻는 질문

Which awareness levels does the brief cover?

It covers Tier 2, problem-aware; Tier 3, solution-aware; and Tier 4, product-aware.

What inputs should I provide?

Provide one customer segment, pain context or a PSP document, the desired outcome, and the tradeoff avoided. Competitors and proof are optional.

Can one brief cover multiple customer segments?

The workflow requires one segment per brief. Create a separate brief for each additional segment.

Does it verify proof or research competitors?

No independent verification or competitor research workflow is specified. Supply reliable evidence and review comparison claims before publication.

How is this sub-skill activated?

It is marked non-user-invocable and loaded by the parent evp skill when a full brief is requested.

Does it publish the generated messaging?

No publishing workflow is specified. It produces a messaging brief with placement recommendations for later use.

개발자 세부 정보

작성자

cmj-hub

라이선스

MIT

Skillstore 리비전

버전 안내

작성자가 버전을 선언하지 않았습니다.

리포지토리

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-brief

참조

ff55fd87d71bb4d107911515793162918d5c6520

유지보수 최신성

2026. 10. 3.

사용량

0 다운로드 · 0 조회

파일 구조

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evp-brief

내 에이전트로 설치

에이전트가 읽기 쉬운 리소스

테스트해 보기

보안 감사

위험 요인

보고서 링크 복사

Markdown 배지

HTML 배지

임베드 카드

APA 인용

BibTeX 인용

CITATION.cff

Skillstore 점수

만들 수 있는 것

Align Campaign Messaging

Clarify Competitive Positioning

Prepare Sales Messaging

이 프롬프트를 사용해 보세요

모범 사례

피하기

자주 묻는 질문

개발자 세부 정보

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