Diagnose ad fatigue and choose the next action
Campaign metrics can decline for different reasons, which makes budget decisions difficult. This skill compares frequency, CTR, CVR, and reach trends to recommend rotating creative, widening an audience, or holding.
Copy this request to your Agent. It includes the canonical Skill page and manifest.
Review the Skillstore skill "fatigue-frequency-manager" from https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager.md and its manifest at https://skillstore.io/api/skills/aaron-he-zhu-fatigue-frequency-manager/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.Your Agent should still show its plan and request any confirmation required by the security policy.
Use these links when an AI agent, crawler, or script needs clean context instead of reading the full page.
Using "fatigue-frequency-manager". Prospecting frequency increased from 2.1 to 5.8, reach is still growing, and CTR declined from 1.4% to 0.7%.
Expected outcome:
Using "fatigue-frequency-manager". Reach has flattened, frequency increased from 3.0 to 7.1, and CTR and CVR both declined.
Expected outcome:
Most static findings are false positives caused by Markdown formatting, fixed documentation links, and metadata URLs. One command template is confirmed: it places a user-controlled ad-set placeholder directly in a shell command, creating a command-injection risk if executed literally. The skill otherwise instructs agents to treat campaign exports as untrusted data and requires confirmation before saving results.
These are real local capabilities that may be expected for this skill, so they require review but are not counted as confirmed malicious behavior.
Share the versioned assessment report, neutral badge, embed card, and citations. Skillstore reports evidence without deciding whether this Skill is safe.
https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager/audits/10?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report[](https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager?utm_source=security_passport_badge)<a href="https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/aaron-he-zhu-fatigue-frequency-manager/security.svg" alt="Skillstore security assessment" loading="lazy"></a><iframe src="https://skillstore.io/embed/skills/aaron-he-zhu-fatigue-frequency-manager.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>aaron-he-zhu. (2026). fatigue-frequency-manager security audit report (audit version 10) [Author version 19.0.0]. Skillstore. https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager/audits/10@techreport{aaron-he-zhu-aaron-he-zhu-fatigue-frequency-manager-2026,
author = {aaron-he-zhu},
title = {fatigue-frequency-manager security audit report (audit version 10)},
institution = {Skillstore},
year = {2026},
number = {10},
url = {https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager/audits/10},
note = {Author version 19.0.0}
}cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "fatigue-frequency-manager security audit report (audit version 10)"
version: "19.0.0"
type: report
authors:
- name: "aaron-he-zhu"
date-released: "2026-07-26"
url: "https://skillstore.io/skills/aaron-he-zhu-fatigue-frequency-manager/audits/10"
identifiers:
- type: other
value: "skillstore:aaron-he-zhu-fatigue-frequency-manager:audit:10"
description: "Skillstore immutable audit report identifier"
Compare two weeks of campaign data to determine whether falling CTR requires a creative rotation or audience expansion.
Use an early-flight baseline and objective-specific ceiling to define when an ad set needs intervention.
Separate a real conversion decline from incomplete tracking before presenting a campaign recommendation.
Frequency reached 6.2 and CTR fell by half over two weeks. Explain whether this looks like creative fatigue or audience saturation.
Review this ad-set time series. Compare it with the first stable week and return frequency, CTR, CVR, reach trends, and one recommended trigger.
Analyze these prospecting and retargeting ad sets separately. Use appropriate frequency ceilings, identify the dominant cause for each, and state caveats.
Assess this campaign export with GA4 and order totals. Do not recommend rotation or expansion if the CVR decline may be caused by tracking errors.
Author
aaron-he-zhuLicense
Apache-2.0
Author version
v19.0.0
Skillstore revision
r2
Repository
https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/scale/fatigue-frequency-managerRef
adcb3549b15782055d0beb6d29f113d20de08f92
Maintenance freshness
7/29/2026
Usage
2 downloads · 0 views
File structure
📄 SKILL.md
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