技能 pricing-strategy
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pricing-strategy

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Design Value-Based Pricing Strategies for Your Product

也可從以下取得: coreyhaines31

Struggling to price your product confidently? This skill provides research-backed frameworks for value-based pricing, tier design, and monetization strategy that align with customer willingness to pay.

支援: Claude Codex Code(CC)
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測試它

正在使用「pricing-strategy」。 B2B SaaS for content scheduling at $29/user/month, 70% of users on free tier, low expansion to paid

預期結果:

  • Value Metric Recommendation: Shift from per-user to per-channel or per-scheduled-post metric
  • Tier Restructure: Good (Free) - 3 channels, 10 scheduled posts; Better ($49/mo) - 10 channels, unlimited posts, analytics; Best ($149/mo) - unlimited channels, team collaboration, priority support
  • Rationale: Current per-user pricing punishes collaboration; usage-based metric aligns with value delivered and enables natural expansion

正在使用「pricing-strategy」。 API company charging $0.10 per call, wants to introduce tiered pricing for predictable revenue

預期結果:

  • Recommended Structure: Usage-based tiers with overage pricing
  • Starter ($99/mo): 50K calls included, $0.08 overage
  • Growth ($499/mo): 300K calls included, $0.06 overage
  • Scale ($1,499/mo): 1M calls included, $0.04 overage
  • Enterprise: Custom volume discounts, committed use pricing

安全審計

安全
v1 • 2/24/2026

Static analysis flagged 9 patterns (external_commands, weak cryptography, system reconnaissance). All findings are FALSE POSITIVES - the patterns occur in markdown documentation, not executable code. Lines 66-74 contain ASCII art for a pricing formula diagram, not shell execution. Cryptography and reconnaissance detections reference text about pricing tiers and value metrics, not actual security-sensitive operations. This is a legitimate business strategy guide with no code execution, network access, or filesystem operations.

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審計者: claude

品質評分

38
架構
100
可維護性
87
內容
50
社群
100
安全
91
規範符合性

你能建構什麼

SaaS Startup Launch

A pre-seed SaaS company needs to establish initial pricing for their project management tool. The skill guides them through competitive analysis, value metric selection, and three-tier packaging that supports their move upmarket strategy.

Pricing Optimization for Growth

A Series B company with strong retention but low ARPU wants to increase prices without triggering churn. The skill develops a pricing increase roadmap with grandfathering logic, value-communication scripts, and success metrics.

Enterprise Tier Introduction

A PLG company closing unexpected six-figure deals needs formal enterprise packaging. The skill structures an enterprise tier with appropriate features, pricing model, and sales handoff criteria.

試試這些提示

Pricing Audit for New Product
I'm launching a [product type] for [target customer]. My product helps customers [key value proposition]. Current competitors include [competitor 1] at $[price] and [competitor 2] at $[price]. I'm considering a [self-serve/sales-led/hybrid] go-to-market motion. Recommend an initial pricing structure with value metric, tier count, and price ranges. Explain your reasoning for each decision.
Van Westendorp Survey Design
I want to validate pricing for my [product type] using the Van Westendorp method. My product [brief description] and primary alternatives customers consider are [alternative 1] and [alternative 2]. Help me design the four price sensitivity questions and explain how to analyze responses to find the optimal price point and acceptable price range.
Tier Restructure Strategy
My current pricing has [number] tiers at $[prices]. I'm seeing [describe problem: e.g., 90% on lowest tier, confusion, low expansion]. My business goals are [goals]. Analyze my current structure and propose a new tier design. Include: feature allocation per tier, pricing rationale, migration plan for existing customers, and expected impact on conversion and ARPU.
Enterprise Pricing Framework
We're a [product category] company with [current ARR, typical deal size]. We're starting to see enterprise interest but lack a formal enterprise tier. Our self-serve plans are $[prices]. Define an enterprise tier that includes: appropriate feature differentiation, pricing model structure, minimum commitment, and criteria for when to route deals to sales.

最佳實務

  • Anchor pricing to customer-perceived value, not your cost structure or competitor prices
  • Design tiers so the middle option offers the best value-per-dollar to guide selection
  • Test pricing changes on new customers only before rolling out to existing base

避免

  • Pricing based solely on competitor benchmarking without understanding your unique value
  • Too many tiers creating decision paralysis and comparison fatigue
  • Raising prices without communicating additional value or giving adequate notice

常見問題

How often should I revisit my pricing strategy?
Review pricing quarterly and make adjustments annually at most. Early-stage companies may adjust more frequently until finding product-market fit. Avoid constant changes which create customer distrust and internal confusion.
Should I show pricing publicly or require demos for enterprise?
Show self-serve pricing publicly for transparency and qualification. For enterprise deals above $10K ARR, consider 'Contact Sales' to enable negotiation, custom contracts, and discovery of specific needs before quoting.
What discount should I offer for annual billing?
Standard annual discount is 15-20% (equivalent to 2 months free). This balances cash flow benefit with margin protection. Higher discounts train customers to only buy on promotion and devalue your product.
How do I handle existing customers when raising prices?
Grandfather existing customers for 6-12 months with advance notice. Communicate the value delivered since their signup. Offer loyalty incentives like extended grandfathering or upgrade credits to maintain goodwill.
Is freemium or free trial better for my SaaS?
Choose freemium if you have viral potential, low marginal cost, and clear upgrade triggers. Choose free trial if value requires setup, price points are high, or customers need guided evaluation. Hybrid models can work well for broad-market products.
What's the right number of pricing tiers?
Three tiers (Good-Better-Best) is the default recommendation. It provides meaningful choice without paralysis. Use two tiers for simple products with clear segmentation. Four or more tiers only when serving distinctly different market segments with different needs.

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檔案結構

📄 SKILL.md