paid-ads

Resultado esperado:

Here's your Meta campaign structure:

**Campaign:** META_Conv_SMB-Owners_US
**Objective:** Conversions
**Budget:** $3000/month (~$100/day)

**Audience (start broad, let algorithm optimize):**
- Location: United States
- Job Titles: Founder, CEO, Owner, Managing Director
- Company Size: 2-50 employees
- Exclude: Existing customers

**Ad Sets (test 3 variations):**
1. Interest-based: Business software, SaaS platforms
2. Lookalike: Source from best customer LTV segment (1%)
3. Engagement-based: Engaged business page visitors

**Creative Testing:**
- Test 2-3 concepts per ad set
- Concepts: Problem-aware, social proof, ROI-focused
- Primary text: Focus on SMB pain points and efficiency gains
- CTA: Start Free Trial

**Expected Learning Phase:** 3-5 days before optimization kicks in.

Resultado esperado:

Here's your optimization plan:

**Priority 1: Landing Page Experience (highest impact)**
- Check post-click experience. If landing page conversion rate is below 3%, fix that first
- Ensure ad-to-page relevance for keywords

**Priority 2: Quality Score Improvement**
- Add more specific ad copy for each ad group
- Include keywords in headlines and descriptions
- Use responsive search ads with multiple variations

**Priority 3: Audience Tightening**
- Add RLSA layers for past visitors
- Layer demographic targeting if applicable
- Review search term report for negative keywords

**Priority 4: Bid Strategy**
- Start with Manual CPC during optimization
- Target CPA of $45 to account for learning phase

**Expected Improvement:** 20-30% CPA reduction after addressing top 2 priorities.

Resultado esperado:

Here is your funnel-based retargeting strategy:

**Top of Funnel (Awareness Retargeting):**
- Audience: All site visitors (last 30 days)
- Message: Brand story, customer testimonials, product range
- Frequency: 1-2x per week

**Middle of Funnel (Consideration Retargeting):**
- Audience: Product page visitors, category browsers (last 14 days)
- Message: Product features, sizing guide, customer photos, reviews
- Frequency: 3-4x per week

**Bottom of Funnel (Decision Retargeting):**
- Audience: Cart abandoners (last 7 days)
- Message: Cart reminder, free shipping threshold, urgency (limited stock)
- Frequency: Higher (2-3x/day initially)
- Offer: 10% off or free shipping

**Exclusions:**
- Exclude converters for 14 days
- Exclude bounced visitors (<10 seconds)
- Exclude existing customers unless upsell campaign