# Analyze Competitive Landscape

Competitive strategy can be unclear when market data is scattered. This skill structures competitor analysis, positioning, pricing, and advantage assessment.

## Install

```bash
npx skillstore add wshobson/competitive-landscape
```

## Metadata

- Status: approved
- Slug: wshobson-competitive-landscape
- Version: 1.0.0
- Author version: 1.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: c23f1ce4c1cc68877996170ba0c370ff85464851f0f5b3601aa6b8322b79a9e0
- Author: wshobson
- GitHub username: wshobson
- License: MIT
- Repository: https://github.com/wshobson/agents/tree/main/plugins/startup-business-analyst/skills/competitive-landscape/
- Ref: 36e07d5e13068e5be64447e8f20b427cf2cbd21a
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands
- Quality score: 79
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/wshobson-competitive-landscape
- Manifest: https://skillstore.pages.dev/api/skills/wshobson-competitive-landscape/manifest

## Capabilities

- Applies Porter's Five Forces to assess industry pressure and attractiveness.
- Builds positioning maps using customer-relevant market dimensions.
- Profiles competitors across product, pricing, go-to-market, strengths, and weaknesses.
- Compares pricing tiers and packaging signals across competing offers.
- Identifies differentiation options using Blue Ocean and value innovation frameworks.
- Defines monitoring cadences for product, market, and performance signals.

## Use Cases

- Plan Startup Positioning: Map direct and indirect competitors, then define a clear market position for an early product.
- Prepare Sales Battlecards: Summarize competitor strengths, weaknesses, pricing, and likely objections for customer-facing teams.
- Assess Market Entry: Evaluate industry rivalry, buyer power, substitutes, and beachhead opportunities before entering a new segment.

## Prompt Templates

### Map My Competitors

```
Analyze the competitive landscape for [product] in [market]. Identify direct, indirect, and future competitors. Summarize the main customer alternatives.
```

### Compare Positioning

```
Create a positioning analysis for [company] against [competitors]. Use price, complexity, customer segment, and feature depth as possible dimensions.
```

### Build Competitive Intelligence Plan

```
Design a competitive intelligence plan for [company]. Include public sources, research cadence, competitor profile fields, and signals to monitor.
```

### Create Market Entry Strategy

```
Evaluate entry into [market segment] for [company]. Apply Porter's Five Forces, Blue Ocean actions, pricing comparison, and beachhead market selection.
```

## Limitations

- Does not gather private competitor data or bypass access controls.
- Requires user-provided market context for accurate recommendations.
- Does not replace legal, financial, or investment advice.
- May need current market research for fast-changing industries.

## Best Practices

- Provide competitor names, target customers, pricing context, and current positioning assumptions.
- Validate white-space opportunities with customer interviews before changing strategy.
- Refresh competitive intelligence on a recurring cadence, not only during planning cycles.

## Anti Patterns

- Do not treat a feature checklist as a complete competitive strategy.
- Do not use private or unauthorized competitor information.
- Do not copy competitor messaging without validating customer needs.

## Security Audit

- Audited at: 2026-07-07T06:52:25.468\+00:00
- Summary: Static findings are false positives caused by Markdown code fences, inline file path formatting, and a pricing table header. I found no executable command instructions, prompt injection text, data exfiltration intent, or system reconnaissance behavior in SKILL.md.

## Stats

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- Downloads: 17
- Favorites: 0
- Popularity score: 0