email-marketing-bible
Email Marketing Bible: Complete Guide
Transform Claude into an email marketing expert with 55,000 words of data-backed insights, 908 sources, and 19 industry-specific playbooks for building automation flows, improving deliverability, and writing high-converting email copy.
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Using "email-marketing-bible". Review my email setup. I'm running Klaviyo for a DTC skincare brand doing $2M/year with a welcome series, abandoned cart, and weekly newsletter. What am I missing?
Expected outcome:
Based on your setup, here are the critical gaps: 1) No post-purchase flow (highest ROI automation for DTC) - add 5-7 emails covering shipping, satisfaction, review request, and cross-sell. 2) No win-back flow for 90+ day inactive subscribers - you're likely losing $50-100K annually in unrecaptured revenue. 3) Segmentation is basic - implement RFM scoring to identify VIPs for exclusive offers. 4) No re-engagement flow before sunset - could recover 15-25% of lapsed list. Your welcome series is strong but consider adding a segmentation question in Email 1 to improve targeting.
Using "email-marketing-bible". Build an abandoned cart sequence for my premium coffee business. Average order is $45, repeat purchase cycle is 30-45 days.
Expected outcome:
Here's your 3-email abandoned cart sequence: Email 1 (1-4 hours): Simple reminder - 'You forgot your [product]' with product image, name, and checkout link. No discount. Email 2 (24 hours): Address objections with social proof (reviews), shipping details, and guarantee. Email 3 (48 hours): Small incentive if margins allow - 10% off for first-time abandoners only. Expected performance: 40-50% open rate, 5-10% conversion rate, $3+ revenue per recipient. Priority: Above fold CTA in all emails, mobile-optimized template, plain text version for Gmail promotions tab.
Security Audit
SafeThis skill is a static markdown knowledge base containing only informational content about email marketing. All static scanner findings are false positives: backticks are markdown code fences (not shell execution), cryptographic algorithm mentions are contextual references (not code), URLs are documentation links (not network exfiltration), and there is no credential access or code execution capability. Safe for publication.
Quality Score
What You Can Build
Ecommerce Email Strategy
Get a complete email marketing strategy for a Shopify DTC brand including automation flows, segmentation, and revenue benchmarks
Deliverability Diagnosis
Diagnose why emails are landing in spam and receive a step-by-step remediation plan covering authentication and content
Cold Outreach Setup
Build a compliant cold email sequence with proper infrastructure, warming schedules, and follow-up sequences
Try These Prompts
Review my current email marketing setup. I'm using [ESP name] for a [industry] business doing [revenue]/year. I have [list flows]. What am I missing?
My emails are landing in [Gmail promotions / spam / primary] tab and my open rates dropped from [X]% to [Y]% over the last [time period]. What's going on and how do I fix it?
Build me a complete [welcome series / abandoned cart / win-back] email sequence for my [business type]. I sell [products]. Average order value is [AOV], repeat purchase cycle is [time].
What are the average open rates, click rates, and conversion rates for [industry]? What automation flows should I prioritize and what revenue per recipient should I target?
Best Practices
- Start with the three core flows: welcome series, abandoned cart, and post-purchase before adding secondary automations
- Use engagement-based sending - only send campaigns to subscribers who clicked in the last 30-60 days to protect sender reputation
- Implement double opt-in for new subscribers to prevent spam traps and improve list quality
Avoid
- Sending to your entire list without segmentation - this destroys sender reputation and lands emails in spam
- Using a single email for both marketing and transactional messages - separate domains are essential for deliverability
- Skipping authentication setup (SPF, DKIM, DMARC) before launching - Google/Yahoo require this for bulk senders