# Optimize Form Conversion Rates

Forms often lose qualified visitors through excess fields, unclear copy, and weak error handling. This skill helps Claude, Codex, or Claude Code audit forms and recommend field, layout, copy, trust, and testing improvements.

## Install

```bash
npx skillstore add coreyhaines31/form-cro
```

## Metadata

- Status: approved
- Slug: coreyhaines31-form-cro
- Skillstore revision: r1
- Version status: missing
- Tree hash: fc66a70660606aad5fc692438c01dedcedc1957b945501663b56e3d563d57c4f
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/form-cro
- Ref: d11af420e07cd866fe39cfa937efef3223896c06
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-form-cro
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-form-cro/manifest

## Capabilities

- Audits field count, field order, required fields, and optional fields.
- Recommends clearer labels, placeholders, help text, and submit button copy.
- Advises on single-step, multi-step, and progressive commitment form structures.
- Reviews inline validation, error messages, mobile usability, and post-submit states.
- Suggests trust elements, measurement plans, and A/B test hypotheses for form changes.
- Provides guidance for lead capture, contact, demo request, quote, survey, and checkout forms.

## Use Cases

- Improve Lead Capture Forms: Reduce unnecessary fields and clarify the value exchange for gated content or newsletter forms.
- Redesign Complex Request Forms: Break long quote, application, or survey forms into clearer steps with better field sequencing.
- Increase Demo Request Quality: Balance sales qualification needs with lower friction for prospects who request a demo.

## Prompt Templates

### Basic Form Audit

```
Audit this contact form for conversion issues. The fields are name, email, phone, company, message, and budget. Recommend the highest-impact fixes.
```

### Field Reduction Plan

```
Review this lead capture form and decide which fields should be required, optional, removed, or asked after submission. Explain the tradeoffs.
```

### Mobile Form Redesign

```
Redesign this five-field demo request form for mobile completion. Include field order, labels, validation behavior, button copy, and trust messaging.
```

### Experiment Roadmap

```
Create an A/B testing plan for this form using completion rate, field drop-off, error rate, and mobile versus desktop data. Prioritize three experiments.
```

## Limitations

- It does not implement frontend code or modify production forms directly.
- It needs form details, screenshots, analytics, or field data for precise recommendations.
- It is not intended for signup flows or popup forms with separate specialist skills.
- Conversion impact estimates require testing before they should be treated as proven results.

## Best Practices

- Provide current fields, completion rate, device split, and known drop-off points when available.
- Ask for recommendations by priority so design, copy, and analytics changes are easy to sequence.
- Validate suggested changes with A/B tests or field-level analytics before making permanent decisions.

## Anti Patterns

- Do not ask the skill to optimize signup or registration flows covered by another specialist skill.
- Do not treat conversion estimates as guaranteed outcomes without testing.
- Do not remove legally required fields only to reduce friction.

## Security Audit

- Audited at: 2026-07-06T07:35:03.53\+00:00
- Summary: All six static findings are false positives caused by Markdown examples and form validation copy in SKILL.md. No evidence of executable commands, prompt injection, data exfiltration intent, or system reconnaissance was found.

## Stats

- Views: 145
- Downloads: 12
- Favorites: 0
- Popularity score: 0