# Improve Existing Marketing Copy

Weak or outdated marketing copy can hide value and reduce reader confidence. This skill improves clarity, proof, specificity, tone, and calls to action through focused editing passes.

## Install

```bash
npx skillstore add coreyhaines31/copy-editing
```

## Metadata

- Status: approved
- Slug: coreyhaines31-copy-editing
- Version: 2.0.0
- Author version: 2.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: 29d70e1d530ac051fa9d7ccce79cacb1bb58ddf1715a6c60f2e77b7bf1324d7c
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/copy-editing
- Ref: 635f69fb8d2f4e6330ba47a4e5a0fb239c04d110
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands
- Quality score: 80
- Quality tier: silver
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-copy-editing
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-copy-editing/manifest

## Capabilities

- Reviews existing marketing copy through seven focused editing passes.
- Identifies unclear language, inconsistent tone, vague claims, and weak calls to action.
- Connects product features to specific reader benefits and desired outcomes.
- Flags unsupported claims and recommends proof or more careful wording.
- Performs quick word, sentence, and paragraph checks for shorter reviews.
- Audits published content for outdated facts, links, examples, voice, and search intent.

## Use Cases

- Improve a landing page: Review benefits, proof, specificity, and calls to action before a campaign launches.
- Refresh published content: Find stale data, outdated product details, weak links, and changes in search intent.
- Tighten product messaging: Remove filler and sharpen an existing product description while preserving its core message.

## Prompt Templates

### Quick copy edit

```
Tighten this marketing copy without changing its core message: [paste copy]. Identify the main issues, then provide a concise revision.
```

### Run the seven sweeps

```
Review this copy with all seven sweeps: [paste copy]. The audience is [audience], and the desired action is [action]. Explain each recommended edit.
```

### Refresh existing content

```
Audit this published content for stale facts, links, examples, brand voice, proof, and search intent: [paste content]. Separate updates from full rewrite recommendations.
```

### Score high-stakes copy

```
Review this copy through relevant expert perspectives: [paste copy]. Score each perspective, explain the weakest areas, revise them, and score the revision again.
```

## Limitations

- This skill improves existing copy and does not create complete marketing pages from scratch.
- It cannot confirm factual claims without reliable sources or current product information.
- Expert panel scores represent simulated perspectives, not reviews from independent people.
- Its recommendations do not replace legal, regulatory, or brand approval.

## Best Practices

- Provide the target audience, copy goal, desired action, and current brand guidance.
- Supply reliable evidence for statistics, testimonials, guarantees, and product claims.
- Choose a quick pass for small edits and the full framework for important copy.

## Anti Patterns

- Do not use this skill to create an entire page without an existing draft.
- Do not invent proof, customer results, statistics, guarantees, or product details.
- Do not change the core message without explaining the change and obtaining approval.

## Security Audit

- Audited at: 2026-07-13T18:03:32.028\+00:00
- Summary: All three static findings are false positives caused by ordinary prose or Markdown filename formatting. No command execution, system reconnaissance, prompt injection, or other semantic security issue was found.

## Stats

- Views: 150
- Downloads: 14
- Favorites: 0
- Popularity score: 0