# Build a Focused Content Strategy

Random content wastes resources and leaves buyer needs uncovered. This skill turns customer, keyword, and market evidence into focused pillars and priorities.

## Install

```bash
npx skillstore add coreyhaines31/content-strategy
```

## Metadata

- Status: approved
- Slug: coreyhaines31-content-strategy
- Version: 2.0.0
- Author version: 2.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: 4b164311d8aa80811121de3ab94a7ca3de6f44282a63de73789a9770b955fe82
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/content-strategy/
- Ref: 635f69fb8d2f4e6330ba47a4e5a0fb239c04d110
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: filesystem, external\_commands
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-content-strategy
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-content-strategy/manifest

## Capabilities

- Builds three to five content pillars from business, audience, customer, and competitor context.
- Maps topics to awareness, consideration, decision, and implementation stages.
- Classifies ideas as searchable, shareable, or both.
- Scores ideas using customer impact, content-market fit, search potential, and resource requirements.
- Organizes hub-and-spoke topic clusters with internal linking guidance.
- Analyzes provided keyword exports, transcripts, surveys, and customer feedback for content opportunities.

## Use Cases

- Launch a SaaS Blog: Create initial pillars, buyer-stage topics, and priorities for a new business blog.
- Prioritize a Limited Calendar: Rank many content ideas against customer value, market fit, search potential, and available resources.
- Build Topical Authority: Design hub-and-spoke clusters that organize related topics and strengthen internal linking.

## Prompt Templates

### Create Basic Pillars

```
Create three content pillars for [company], which serves [audience] and solves [problem]. Explain each pillar and suggest five topics.
```

### Rank Content Ideas

```
Prioritize these ideas for [company]: [ideas]. Score customer impact, content-market fit, search potential, and resources. Explain the ranking.
```

### Design a Topic Cluster

```
Design a hub-and-spoke cluster for [topic]. Include one hub, twelve spokes, buyer stages, search intent, formats, and internal links.
```

### Build an Evidence-Based Roadmap

```
Analyze [keyword data, transcripts, and competitor notes]. Build a quarterly roadmap with weighted scores, content dependencies, measurable goals, and CMS workflow requirements.
```

## Limitations

- Does not write complete articles and directs individual copywriting tasks to a separate skill.
- Does not provide live keyword volumes unless the user supplies data or enables web research.
- Recommendations depend on accurate business, audience, and customer research context.
- CMS guidance covers strategy, content models, workflows, and high-level platform comparisons.

## Best Practices

- Provide business goals, audience details, customer language, existing performance, and available resources.
- Supply keyword exports, transcripts, survey responses, or competitor notes when evidence should guide priorities.
- Review scores with sales, support, and subject matter experts before committing the editorial calendar.

## Anti Patterns

- Do not choose topics only from search volume without product and customer relevance.
- Do not create dedicated pillar URLs when standard blog organization and internal linking are sufficient.
- Do not publish an unbalanced calendar that ignores decision and implementation content.

## Security Audit

- Audited at: 2026-07-13T18:00:22.54\+00:00
- Summary: All 14 static alerts are false positives caused by Markdown formatting, documentation links, example search queries, or ordinary prose. No command execution, path traversal operation, system reconnaissance, prompt injection, or malicious intent was found.

## Stats

- Views: 191
- Downloads: 31
- Favorites: 0
- Popularity score: 0