# Write B2B Cold Emails That Earn Replies

Generic outreach is ignored because it lacks relevance and a clear reason to reply. This skill creates concise, personalized B2B emails and follow-up sequences with focused calls to action.

## Install

```bash
npx skillstore add coreyhaines31/cold-email
```

## Metadata

- Status: approved
- Slug: coreyhaines31-cold-email
- Version: 2.0.0
- Author version: 2.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: 472b1a15e005045113620b999d7a18a846772026aaac5f8d29cb6d663156542f
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/cold-email/
- Ref: d71c7417a35d5c2624161bd2fe8de8a41a362128
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network
- Quality score: 71
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-cold-email
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-cold-email/manifest

## Capabilities

- Drafts first-touch B2B emails from recipient, offer, research signal, proof, and desired outcome.
- Creates three-to-five-email follow-up sequences that introduce a new angle or value point at each touch.
- Generates concise subject lines tailored to audience context and the email topic.
- Adjusts voice, detail, and call-to-action friction for executives, managers, and technical recipients.
- Reviews and rewrites outreach for relevance, brevity, credibility, personalization, and one clear ask.

## Use Cases

- Launch Founder Outreach: Turn a clear offer and prospect signal into a short founder-led email with a credible reason to reply.
- Build SDR Sequences: Create a coordinated first touch and follow-ups that rotate proof, insights, and useful resources.
- Improve Campaign Copy: Review existing outreach and rewrite weak openings, vague claims, crowded messages, and high-friction calls to action.

## Prompt Templates

### Draft a First Email

```
Write one B2B cold email to [role] at [company]. We offer [solution] for [problem]. Use [proof] and ask for [desired response].
```

### Connect a Research Signal

```
Write a personalized cold email for [recipient]. Connect [verified signal] to [relevant problem] without exaggeration. Keep one proof point and one low-friction question.
```

### Create a Follow-Up Sequence

```
Create a four-email sequence for [audience] promoting [offer]. Rotate these angles: [insight], [proof], and [resource]. End with a respectful final message.
```

### Audit and Rewrite a Campaign

```
Review the campaign below for relevance, clarity, credibility, and pressure. Identify weak claims and disconnected personalization. Rewrite every message for [audience]. Provide three subject options and explain the strongest choice.
```

## Limitations

- Does not verify prospect facts, email addresses, legal compliance, or cited benchmark sources.
- Does not send, schedule, track, or measure email campaigns.
- Output quality depends on accurate recipient context, a specific value proposition, and truthful proof.
- Focuses on B2B cold outreach, not lifecycle, support, newsletter, or transactional email.

## Best Practices

- Use only verified recipient and company details, then connect each detail to the problem the offer addresses.
- Keep each message concise, include one proof point, and end with one low-friction call to action.
- Add fresh value in every follow-up and stop after the stated final message or any opt-out.

## Anti Patterns

- Do not invent research signals, customer results, urgency, mutual connections, or familiarity.
- Do not hide commercial intent with false reply prefixes, misleading sender identity, or colleague impersonation.
- Do not send generic templates, feature lists, multiple links, or repeated follow-ups that add no value.

## Security Audit

- Audited at: 2026-07-12T15:02:36.82\+00:00
- Summary: All eight static findings are false positives caused by marketing prose and Markdown formatting. The skill contains no command execution or network request instructions. One medium semantic concern remains because it recommends subject lines that resemble internal colleague email and may support deceptive outreach.

## Stats

- Views: 152
- Downloads: 20
- Favorites: 0
- Popularity score: 0