# Plan Co-Marketing Partnerships and Joint Campaigns

Selecting suitable partners and coordinating joint campaigns requires clear priorities and shared expectations. This skill structures partner evaluation, campaign ideas, outreach, responsibilities, and measurement.

## Install

```bash
npx skillstore add coreyhaines31/co-marketing
```

## Metadata

- Status: approved
- Slug: coreyhaines31-co-marketing
- Version: 2.0.2
- Author version: 2.0.2
- Skillstore revision: r1
- Version status: valid
- Tree hash: 1a7d298650935999c0f2b06a59b5154fd42e3dc071f167b629cd5472edc90a84
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/dda3841f0b294e01e93b1541486beefbfab0915e/skills/co-marketing
- Ref: d4619c83e7ae847148d7f3b28bfd2cb979b3d6a1
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-co-marketing
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-co-marketing/manifest

## Capabilities

- Evaluate potential partners across audience fit, audience size, brand alignment, engagement quality, reciprocity, and execution ease.
- Suggest joint content, events, integration promotions, and community campaigns based on shared audiences and assets.
- Draft partner outreach emails with a specific campaign proposal and meeting request.
- Outline campaign agreements covering responsibilities, timelines, lead handling, branding, costs, and metrics.
- Define quantitative and qualitative measures for campaign reviews and future collaboration.
- Compare integration, reseller, affiliate, co-marketing, and marketplace partnership strategies.

## Use Cases

- Identify Complementary Partners: Compare adjacent tools serving the same buyers and prioritize partners using audience fit, reciprocity, and execution readiness.
- Develop a Joint Webinar Plan: Turn a shared customer problem into a webinar concept with promotion commitments, owners, deadlines, and success measures.
- Prepare Partner Outreach and Agreements: Draft a specific outreach proposal and define responsibilities, brand approvals, lead handling, and campaign review expectations.

## Prompt Templates

### Find Partner Categories

```
We sell [product] to [audience]. Suggest five complementary partner categories and explain the shared audience and workflow fit. Ask for missing context.
```

### Brainstorm Joint Campaigns

```
Our company and [partner] serve [audience]. Suggest five joint campaigns using [assets], within [budget] and [timeline]. Compare effort, mutual value, and success measures.
```

### Draft a Partner Proposal

```
Draft outreach to [partner] proposing [campaign]. Use [audience overlap evidence] and [our contribution]. Include one concrete idea, a meeting request, and call preparation.
```

### Prioritize and Structure a Campaign

```
Compare [five partner profiles] using all six scoring criteria. Recommend one for [goal]. Outline responsibilities, deadlines, promotion, consent-based lead handling, brand approvals, costs, and measurement.
```

## Limitations

- Provides planning guidance and drafts, not automatic outreach, campaign execution, or partner recruitment.
- Does not include runnable integrations or independently verified account-overlap data.
- Does not verify cited business statistics, current partner availability, or projected campaign results.
- Does not establish lawful lead-sharing consent, brand permissions, or legally enforceable agreements.

## Best Practices

- Provide your audience, product positioning, assets, budget, and timeline before requesting partner recommendations.
- Validate audience overlap and reciprocity with current evidence before committing to a campaign.
- Document responsibilities, promotion commitments, consent-based lead handling, brand approvals, and success measures before launch.

## Anti Patterns

- Choose partners only for audience size while ignoring fit, engagement, and mutual value.
- Treat generated recommendations or historical business statistics as verified research.
- Share customer lists or imply brand endorsement without appropriate authorization.

## Security Audit

- Audited at: 2026-10-05T16:42:56.84\+00:00
- Summary: All eight static findings are false positives involving Markdown formatting, documentation links, and ordinary marketing language. The local context-file instruction supports campaign planning, not command execution. No evidence found of prompt injection, credential collection, unauthorized data transfer, or executable payloads in the reviewed files.

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