# Reduce SaaS Churn With Save Flows

Subscription teams lose revenue when cancellation and payment recovery are handled with generic flows. This skill helps Claude, Codex, and Claude Code design targeted cancel flows, save offers, dunning sequences, and churn risk models.

## Install

```bash
npx skillstore add coreyhaines31/churn-prevention
```

## Metadata

- - Slug: coreyhaines31-churn-prevention
- - Version: 1.0.0
- - Author: coreyhaines31
- - GitHub username: coreyhaines31
- - License: MIT
- - Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention/
- - Ref: main
- - Supported tools: Claude, Codex, Claude Code
- - Risk level: low
- - Risk factors: filesystem
- - Quality score: 74
- - Public page: https://skillstore.pages.dev/skills/coreyhaines31-churn-prevention
- - Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-churn-prevention/manifest

## Capabilities

- Designs cancel flows with survey, save offer, confirmation, and post-cancel steps.
- Maps cancellation reasons to discounts, pauses, downgrades, support escalation, or no-offer exits.
- Creates payment recovery plans with pre-dunning, smart retries, dunning emails, and grace periods.
- Defines churn health scores using usage, billing, support, and engagement signals.
- Recommends retention metrics, save-rate tracking, cohort analysis, and A/B test ideas.
- Provides provider-aware guidance for Stripe, Chargebee, Paddle, Recurly, and Braintree.

## Use Cases

- Launch a cancel flow: Create a structured cancellation journey with an exit survey, targeted save offer, clear confirmation, and analytics plan.
- Recover failed payments: Plan dunning timing, retry logic, card update reminders, and customer messaging for involuntary churn.
- Prioritize at-risk accounts: Build a health score model and intervention tiers for customers showing churn signals before they cancel.

## Prompt Templates

### Basic churn diagnosis

```
Our product has [monthly churn rate] churn with [number] subscribers at [price]. Ask for any missing context, then recommend the first three churn prevention improvements.
```

### Cancel flow design

```
Design a cancel flow for a [B2B or B2C] SaaS product. Include exit survey options, save offers for each reason, confirmation copy, and metrics to track.
```

### Dunning recovery plan

```
We lose customers because payments fail. Build a dunning plan for [billing provider] with pre-dunning, retry timing, emails, grace period rules, and recovery metrics.
```

### Advanced retention system

```
Create a churn prevention operating system for [product type]. Include health score signals, risk tiers, intervention playbooks, cancel-flow experiments, and reporting cadence.
```

## Limitations

- It does not implement billing provider APIs or change subscription settings directly.
- It relies on the user to provide churn, billing, and product usage data.
- Benchmarks and legal notes should be checked against current company policy and local regulations.
- Full win-back email sequence writing is delegated to a separate email-sequence workflow.

## Best Practices

- Start with a clear cancellation path and one relevant save offer per reason.
- Track saved customers beyond the first month to measure real retention impact.
- Separate voluntary churn, involuntary churn, and unavoidable churn in reporting.

## Anti Patterns

- Do not hide the cancel button or make cancellation harder than signup.
- Do not offer the same discount to every cancelling customer.
- Do not treat a short-term discount acceptance as a permanent save.

## Security Audit

- - Safe to publish: true
- - Audited at: 2026-06-29T02:07:02.204\+00:00
- - Summary: Static analysis reported weak cryptography, command execution, and path traversal patterns. Manual review found the weak cryptography and command execution alerts are false positives caused by Markdown examples, code-formatted labels, and business terms; no executable scripts, network calls, or prompt injection evidence were found. A low filesystem concern remains because the skill asks agents to read local marketing context and links to documentation outside the skill directory.

## Stats

- - Views: 134
- - Downloads: 2
- - Favorites: 0
- - Popularity score: 0