# Build Analytics Tracking Plans

Analytics data is often inconsistent, incomplete, or hard to use. This skill helps define events, properties, conversions, UTMs, and validation steps for reliable measurement.

## Install

```bash
npx skillstore add coreyhaines31/analytics-tracking
```

## Metadata

- Status: approved
- Slug: coreyhaines31-analytics-tracking
- Skillstore revision: r1
- Version status: missing
- Tree hash: 272153b7ff965b263b94e2fab2324edc1d78b67beb7a0727d89b9251983442de
- Author: coreyhaines31
- GitHub username: coreyhaines31
- License: MIT
- Repository: https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics-tracking
- Ref: d11af420e07cd866fe39cfa937efef3223896c06
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/coreyhaines31-analytics-tracking
- Manifest: https://skillstore.pages.dev/api/skills/coreyhaines31-analytics-tracking/manifest

## Capabilities

- Builds tracking plan tables with event names, properties, triggers, and notes.
- Recommends GA4 events, custom dimensions, conversions, and enhanced measurement settings.
- Defines Google Tag Manager tag, trigger, variable, and data layer patterns.
- Creates UTM naming conventions and campaign documentation formats.
- Provides validation checklists for events, conversions, mobile behavior, duplicate events, and PII leakage.

## Use Cases

- Plan Campaign Measurement: Create a GA4 and UTM plan so traffic sources, conversions, and content variants are compared consistently.
- Define Product Events: Map onboarding, feature use, monetization, and retention events into a documented tracking plan.
- Validate Tag Manager Setup: Review tags, triggers, variables, conversions, and debug checks before publishing changes.

## Prompt Templates

### Create a Basic Tracking Plan

```
Create a tracking plan for a [site or app]. The main conversion is [conversion], and the tools are [tools]. Include events, properties, triggers, and validation steps.
```

### Improve Event Naming

```
Review these current event names and properties: [paste list]. Recommend a consistent naming convention and explain which names should change.
```

### Plan GA4 and GTM Implementation

```
Design a GA4 and Google Tag Manager implementation for [business]. Include recommended events, conversions, custom dimensions, data layer fields, and testing steps.
```

### Audit Privacy and Data Quality

```
Audit this analytics setup for data quality, duplicate tracking, missing conversions, consent requirements, and PII risks: [describe setup]. Prioritize fixes by impact.
```

## Limitations

- Does not connect to analytics accounts or verify live data by itself.
- Requires implementation by a developer or tag manager owner.
- Privacy guidance is general and does not replace legal advice.
- Recommendations depend on accurate business goals and technical context.

## Best Practices

- Start from business decisions, then map each question to events and properties.
- Use one documented naming convention for events, UTMs, tags, and dimensions.
- Validate data in preview and debug tools before publishing changes.

## Anti Patterns

- Tracking every possible click without a decision or owner.
- Sending PII such as email, phone, or raw names into analytics properties.
- Changing event names without migration notes or downstream reporting checks.

## Security Audit

- Audited at: 2026-07-06T07:02:21.865\+00:00
- Summary: The external-command findings are false positives caused by Markdown fences, inline code examples, and JavaScript analytics snippets. The hardcoded URL is a Google Analytics help link, and the blocker findings are ordinary analytics terminology or privacy guidance. No prompt injection, malware intent, or unauthorized data exfiltration instructions were found.

## Stats

- Views: 146
- Downloads: 10
- Favorites: 0
- Popularity score: 0