# Analyze Startup Markets and Competitors

Startup teams often lack a consistent way to size markets, compare competitors, and choose target segments. This skill turns market inputs into structured intelligence for strategy, positioning, and validation planning.

## Install

```bash
npx skillstore add bellabe/foundations-market-intelligence
```

## Metadata

- - Slug: bellabe-foundations-market-intelligence
- - Version: 1.0.0
- - Author: BellaBe
- - GitHub username: BellaBe
- - License: MIT
- - Repository: https://github.com/BellaBe/lean-os/tree/main/.claude/skills/foundations-market-intelligence
- - Ref: main
- - Supported tools: Claude, Codex, Claude Code
- - Risk level: safe
- - Quality score: 79
- - Quality tier: bronze
- - Public page: https://skillstore.pages.dev/skills/bellabe-foundations-market-intelligence
- - Manifest: https://skillstore.pages.dev/api/skills/bellabe-foundations-market-intelligence/manifest

## Capabilities

- Structures TAM, SAM, and SOM analysis using top-down, bottom-up, and value theory methods.
- Builds competitor matrices with positioning, strengths, weaknesses, pricing, funding, and strategic threats.
- Profiles customer segments, ideal customer profiles, buyer roles, objections, and acquisition entry points.
- Assesses market dynamics, growth stage, disruption signals, category strategy, and timing readiness.
- Combines market, competition, and execution fit into a go or no-go opportunity score.
- Produces recommended validation actions and assumptions to test next.

## Use Cases

- Evaluate a New Startup Idea: Estimate market size, identify attractive customer segments, map competitors, and decide which assumptions to validate first.
- Plan a Market Expansion: Compare geographies, segments, timing, and competitive pressure before entering an adjacent market.
- Refresh Investor Materials: Turn market research into clear TAM/SAM/SOM, competitive positioning, and opportunity scoring for a fundraising narrative.

## Prompt Templates

### Basic Market Scan

```
Analyze the market for this product idea: [product idea]. Geography: [target geography]. Industry: [industry vertical]. Include TAM/SAM/SOM, top segments, competitors, and next validation steps.
```

### Competitive Landscape Review

```
Create a competitive intelligence report for [product or category]. Compare the top direct and indirect competitors, their positioning, pricing, strengths, gaps, and likely responses.
```

### Segment Prioritization

```
Profile and rank customer segments for [product idea]. Score each segment by size, pain severity, urgency, accessibility, willingness to pay, and evidence quality.
```

### Opportunity Go No-Go

```
Synthesize market size, customer evidence, competitors, timing, and execution fit for [opportunity]. Give an opportunity score, go/no-go recommendation, risks, assumptions, and three de-risking actions.
```

## Limitations

- It depends on user-provided market facts or separately gathered research sources.
- It does not verify live market data unless the host tool provides browsing or research access.
- Market size outputs are estimates and should be validated with primary research.
- It does not replace legal, financial, or investment due diligence.

## Best Practices

- Provide geography, customer type, business model, and any known competitors before asking for analysis.
- Ask the skill to separate evidence from assumptions so weak inputs stay visible.
- Use the recommended validation actions before treating market estimates as facts.

## Anti Patterns

- Do not use TAM as a revenue forecast without SAM, SOM, and adoption constraints.
- Do not rely only on top-down industry reports when bottom-up customer math is possible.
- Do not ask for a final strategy recommendation without giving execution constraints.

## Security Audit

- - Safe to publish: true
- - Audited at: 2026-06-28T14:46:11.048\+00:00
- - Summary: AI review found no executable code, shell commands, prompt injection, secret access, or data exfiltration behavior in the reviewed skill. The static findings are false positives caused by Markdown code fences, market-sizing acronyms, and ordinary business analysis terms.

## Stats

- - Views: 259
- - Downloads: 15
- - Favorites: 0
- - Popularity score: 0