Skills app-store-optimization
📱

app-store-optimization

Safe ⚙️ External commands📁 Filesystem access🌐 Network access

Optimize App Store Presence

This skill helps app developers research keywords, optimize metadata, analyze competitors, and track app performance on Apple App Store and Google Play Store. It provides actionable recommendations to improve app visibility and download conversions.

Supports: Claude Codex Code(CC)
📊 70 Adequate
1

Download the skill ZIP

2

Upload in Claude

Go to Settings → Capabilities → Skills → Upload skill

3

Toggle on and start using

Test it

Using "app-store-optimization". Research keywords for a productivity app

Expected outcome:

  • Recommended keywords: 'task manager' (high volume, medium competition), 'productivity tool' (medium volume, low competition)
  • Primary keyword: task manager - score 85/100
  • Long-tail opportunities: 'task manager with reminders', 'daily task planner app'
  • Keyword density analysis: current metadata underutilizes 'productivity' keyword

Using "app-store-optimization". Calculate my ASO score

Expected outcome:

  • Overall ASO Score: 68/100
  • Breakdown: Metadata Quality 18/25, Ratings 15/25, Keywords 12/25, Conversion 23/25
  • Top improvement: Add 2 more keywords to top 50 rankings
  • Secondary improvement: Increase review response rate

Using "app-store-optimization". Analyze competitor strategy

Expected outcome:

  • Top 3 competitors identified in Productivity category
  • All competitors use brand + keyword in title format
  • Gap found: None are targeting 'AI productivity' keyword
  • Recommendation: Target 'AI task manager' for differentiation

Security Audit

Safe
v3 • 1/16/2026

All 442 static findings are FALSE POSITIVES. The 'weak cryptographic algorithm' detections (268 instances) are dictionary bracket access patterns mistaken for crypto operations. The 'backtick execution' detections (163 instances in markdown) are code formatting delimiters, not shell commands. 'System reconnaissance' findings (15 instances) are legitimate Claude configuration path references. 'Hidden file access' findings are standard documentation of configuration paths. No malicious code, network calls, file system manipulation, or credential access exists. The skill is purely algorithmic text processing for app store marketing.

14
Files scanned
7,218
Lines analyzed
3
findings
3
Total audits

Risk Factors

⚙️ External commands (3)
README.md:97-100 HOW_TO_USE.md:10-15 SKILL.md:73-84
📁 Filesystem access (1)
README.md:181-204
🌐 Network access (1)
review_analyzer.py:3-270
Audited by: claude View Audit History →

Quality Score

38
Architecture
100
Maintainability
87
Content
31
Community
100
Security
83
Spec Compliance

What You Can Build

Research keywords for launch

Research high-value keywords with good search volume but manageable competition for your app category.

Optimize store listings

Create optimized metadata with character limit validation for both Apple App Store and Google Play Store.

Track ASO performance

Calculate ASO health scores and identify priority improvements based on ratings, keywords, and conversion metrics.

Try These Prompts

Keyword research 
Research the best keywords for my [category] app targeting [audience]. Include competition analysis and long-tail opportunities.
Optimize metadata 
Optimize my app metadata for the [platform] store. App: [name], features: [list], target keywords: [list]. Include character count validation.
Analyze competitors 
Analyze the ASO strategies of [competitor1], [competitor2], and [competitor3]. Identify gaps and opportunities.
Plan A/B test 
Design an A/B test for my [element]. Current conversion rate is [rate]%. Calculate required sample size and test duration.

Best Practices

  • Front-load important keywords in the app title for maximum visibility
  • Balance high-volume keywords with achievable long-tail opportunities
  • Update metadata with each major app release to maintain freshness

Avoid

  • Using keywords that do not accurately describe your app functionality
  • Ignoring platform-specific character limits and requirements
  • Focusing only on rankings without considering conversion optimization

Frequently Asked Questions

How often should I update my app keywords?
Review and update keywords quarterly or with each major app release to capture trending searches.
What is the ideal keyword density?
Aim for 3-5% keyword density in descriptions. Avoid keyword stuffing which can hurt rankings.
How long does Google take to index metadata changes?
Google Play typically indexes changes within 1-2 hours. Apple may take 24-48 hours.
How many keywords should I target?
Focus on 5-10 high-value primary keywords. Apple's 100-character field allows 100 characters total.
Does ASO work the same for games and utility apps?
No, benchmarks and competition levels vary significantly by category. Games have higher competition.
Can I use the same keywords on both Apple and Google?
While possible, optimize separately as each platform has different algorithms and character limits.

Developer Details

License

MIT

Repository

https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/app-store-optimization

Ref

main

File structure

📄 ab_test_planner.py

📄 aso_scorer.py

📄 competitor_analyzer.py

📄 expected_output.json

📄 HOW_TO_USE.md

📄 keyword_analyzer.py

📄 launch_checklist.py

📄 localization_helper.py

📄 metadata_optimizer.py

📄 README.md

📄 review_analyzer.py

📄 sample_input.json

📄 SKILL.md