# Spot Trends for Timely Brand Campaigns

Brands can miss fast-moving trends or join moments that do not fit. This skill ranks relevant opportunities and recommends when and how to act.

## Install

```bash
npx skillstore add aaron-he-zhu/trend-spotter
```

## Metadata

- Status: approved
- Slug: aaron-he-zhu-trend-spotter
- Version: 17.0.0
- Author version: 17.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: 9385b43e1d35a934581c5bb28b4548d4913ba70d82b88a5a14288fbf618b81b3
- Author: aaron-he-zhu
- GitHub username: aaron-he-zhu
- License: Apache-2.0
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/influencer/discover/trend-spotter
- Ref: d71c7417a35d5c2624161bd2fe8de8a41a362128
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: filesystem, network, external\_commands
- Quality score: 77
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/aaron-he-zhu-trend-spotter
- Manifest: https://skillstore.pages.dev/api/skills/aaron-he-zhu-trend-spotter/manifest

## Capabilities

- Defines trend research parameters for a brand, audience, platform, region, and time horizon.
- Ranks topics, hashtags, sounds, challenges, and content formats by relevance and momentum.
- Scores audience alignment, brand values, adaptability, risk, and timing for each candidate trend.
- Builds cultural calendars with campaign lead times and participation guidance.
- Produces act-now, watch, and avoid lists with format recommendations and review dates.
- Compares cross-source public signals from Google Trends, Hacker News, Reddit, and YouTube feeds.

## Use Cases

- Plan a timely brand campaign: Find current topics and formats that match the brand, then receive timing and participation recommendations.
- Brief creators around rising formats: Turn emerging platform formats into clear creator briefs with timing, hashtags, and brand-safety notes.
- Map cultural moments: Build a quarterly calendar of relevant events, preparation windows, and conversations to join or avoid.

## Prompt Templates

### Find relevant trends

```
Find current trends for [brand or industry] on [platform] in [region] for the next [time horizon].
```

### Evaluate one trend

```
Score [trend] for [brand] across audience fit, values, adaptability, risk, and timing. Recommend participate, caution, or skip.
```

### Build a cultural calendar

```
Create a [quarter] cultural calendar for [brand], including lead times, content formats, risks, and conversations to avoid.
```

### Run a competitive trend analysis

```
Compare trend adoption by [competitors], identify gaps and saturation, then rank three opportunities for [brand] with evidence and confidence.
```

## Limitations

- Live measurements require available connectors or source data supplied by the user.
- Public feeds may not represent every platform, audience segment, or geographic market.
- The skill does not select influencers or build a complete publishing calendar.
- Trend scores support decisions but do not guarantee campaign reach, engagement, or sales.

## Best Practices

- Provide the brand, audience, platforms, region, and decision deadline before requesting recommendations.
- Use at least two independent sources before labeling a trend as rising or ready to act on.
- Review brand safety, cultural context, rights, and platform rules before launching content.

## Anti Patterns

- Do not treat a single viral post as proof of sustained trend momentum.
- Do not copy competitor content without adapting it to the brand and audience.
- Do not present estimated volume, growth, or sentiment as measured evidence.

## Security Audit

- Audited at: 2026-07-12T14:17:58.739\+00:00
- Summary: All 44 static alerts are false positives caused by Markdown links, code formatting, public feed URLs, and ordinary marketing terms. No prompt injection, malicious command behavior, secret access, or data exfiltration intent was found.

## Stats

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- Downloads: 5
- Favorites: 0
- Popularity score: 0