Calculate Influencer Campaign ROI
Campaign teams often lack a consistent way to connect influencer spend with revenue, media value, and customer outcomes. This skill applies transparent formulas and records assumptions, evidence gaps, comparisons, and practical recommendations.
Copy this request to your Agent. It includes the canonical Skill page and manifest.
Review the Skillstore skill "roi-calculator" from https://skillstore.io/skills/aaron-he-zhu-roi-calculator.md and its manifest at https://skillstore.io/api/skills/aaron-he-zhu-roi-calculator/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.Your Agent should still show its plan and request any confirmation required by the security policy.
Use these links when an AI agent, crawler, or script needs clean context instead of reading the full page.
Using "roi-calculator". Campaign spend was $25,000 and attributed revenue was $72,000.
Expected outcome:
Profit is $47,000. Direct ROI is 188%, and ROAS is 2.88 to 1. The campaign is profitable on the supplied attribution basis.
Using "roi-calculator". Campaign spend was $18,000, impressions were 1,500,000, and the declared comparable CPM was $8.
Expected outcome:
Impression-based earned media value is $12,000. The EMV multiple is 0.67. Treat this estimate as directional because it uses a declared media rate.
Using "roi-calculator". Three creators generated $40,000, $22,000, and $8,000 from fees of $10,000, $8,000, and $5,000.
Expected outcome:
Creator one leads with 300% ROI. Creator two returns 175%, and creator three returns 60%. Review attribution quality before reallocating budget.
Most static findings are false positives caused by Markdown links, code fences, placeholders, and ordinary marketing terms. Three findings confirm one underlying behavior: the skill uses shell substitution and invokes a repository-local Python scoring script.
These are real local capabilities that may be expected for this skill, so they require review but are not counted as confirmed malicious behavior.
Share the versioned assessment report, neutral badge, embed card, and citations. Skillstore reports evidence without deciding whether this Skill is safe.
https://skillstore.io/skills/aaron-he-zhu-roi-calculator/audits/5?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report[](https://skillstore.io/skills/aaron-he-zhu-roi-calculator?utm_source=security_passport_badge)<a href="https://skillstore.io/skills/aaron-he-zhu-roi-calculator?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/aaron-he-zhu-roi-calculator/security.svg" alt="Skillstore security assessment" loading="lazy"></a><iframe src="https://skillstore.io/embed/skills/aaron-he-zhu-roi-calculator.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>aaron-he-zhu. (2026). roi-calculator security audit report (audit version 5) [Author version 17.0.0]. Skillstore. https://skillstore.io/skills/aaron-he-zhu-roi-calculator/audits/5@techreport{aaron-he-zhu-aaron-he-zhu-roi-calculator-2026,
author = {aaron-he-zhu},
title = {roi-calculator security audit report (audit version 5)},
institution = {Skillstore},
year = {2026},
number = {5},
url = {https://skillstore.io/skills/aaron-he-zhu-roi-calculator/audits/5},
note = {Author version 17.0.0}
}cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "roi-calculator security audit report (audit version 5)"
version: "17.0.0"
type: report
authors:
- name: "aaron-he-zhu"
date-released: "2026-07-12"
url: "https://skillstore.io/skills/aaron-he-zhu-roi-calculator/audits/5"
identifiers:
- type: other
value: "skillstore:aaron-he-zhu-roi-calculator:audit:5"
description: "Skillstore immutable audit report identifier"
Calculate direct ROI, ROAS, profit, and cost efficiency after an influencer campaign.
Present return methods, assumptions, evidence gaps, and recommendations for a budget discussion.
Rank creators and tiers by revenue return, budget share, and investment efficiency.
Calculate direct ROI and ROAS for [campaign]. Spend was [amount], attributed revenue was [amount], and the reporting period was [dates]. Show every formula.
Calculate CPM, CPE, CPC, CPA, and EMV for [campaign]. Use these results: [metrics]. Use only these declared comparison rates: [rates and sources].
Model campaign revenue using first-touch, last-touch, linear, time-decay, and position-based attribution. Use this journey data: [touchpoints]. Explain the recommended model.
Analyze [campaign] using direct ROI, EMV, attribution, LTV, and creator-level returns. Mark missing evidence and incompatible benchmarks. Provide three decision-ready recommendations.
Author
aaron-he-zhuLicense
Apache-2.0
Author version
v17.0.0
Skillstore revision
r1
Repository
https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/influencer/measure/roi-calculatorRef
d71c7417a35d5c2624161bd2fe8de8a41a362128
Maintenance freshness
7/18/2026
Usage
1 downloads · 0 views
File structure
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