# Create Stakeholder-Ready Campaign Reports

Campaign metrics often lack the structure and context stakeholders need. This skill turns existing influencer data into audience-specific reports with insights and recommendations.

## Install

```bash
npx skillstore add aaron-he-zhu/report-generator
```

## Metadata

- Status: approved
- Slug: aaron-he-zhu-report-generator
- Version: 17.0.0
- Author version: 17.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: 3305a3f155f388fa0f1eecb551303fb8937b3d8cc0b063f9a63ac09609f17695
- Author: aaron-he-zhu
- GitHub username: aaron-he-zhu
- License: Apache-2.0
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/influencer/measure/report-generator
- Ref: d71c7417a35d5c2624161bd2fe8de8a41a362128
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: filesystem, external\_commands, network
- Quality score: 69
- Public page: https://skillstore.pages.dev/skills/aaron-he-zhu-report-generator
- Manifest: https://skillstore.pages.dev/api/skills/aaron-he-zhu-report-generator/manifest

## Capabilities

- Creates executive, client, internal team, and board reports from supplied campaign metrics.
- Organizes reach, engagement, conversion, spend, revenue, ROI, and creator results into clear sections and tables.
- Pairs metrics with targets, benchmarks, or prior-period comparisons.
- Recommends suitable visual formats for each audience and metric.
- Summarizes key learnings, top performers, opportunities, and concrete next steps.
- Produces action-item tables with owners and deadlines for team and board audiences.

## Use Cases

- Executive Campaign Review: Summarize business outcomes, ROI, major lessons, and investment recommendations for leadership.
- Client Results Delivery: Present campaign performance, creator highlights, audience insights, and next steps in a polished client report.
- Team Performance Retrospective: Document detailed metrics, content patterns, budget variance, learnings, and assigned actions for future campaigns.

## Prompt Templates

### Create a Basic Campaign Report

```
Create a campaign report for [campaign name]. The audience is [executive, client, team, or board]. Use these metrics: [metrics].
```

### Build an Executive Summary

```
Build an executive summary for [campaign and period]. Compare results with [targets or prior period]. Highlight ROI, key outcomes, and one recommendation.
```

### Prepare a Client Performance Report

```
Prepare a client report for [campaign]. Include objectives, delivery, performance, top creators, audience insights, recommendations, and next steps. Use [provided data].
```

### Develop a Detailed Team Retrospective

```
Develop a team retrospective for [campaign]. Analyze results by platform, creator, content format, budget, and efficiency. Add evidence-based recommendations, owners, and deadlines.
```

## Limitations

- It does not calculate raw metrics, attribution, ROI, or ROAS from source data.
- It requires existing metrics or user-provided values before creating a complete report.
- It does not connect directly to analytics, CRM, or social platforms without host-provided connectors.
- Its recommendations depend on the accuracy and completeness of supplied campaign data.

## Best Practices

- Provide validated metrics, campaign dates, audience, targets, and comparison periods before requesting the report.
- Match detail to the audience and explain every important metric with relevant context.
- Review confidential data and confirm persistence preferences before saving reports or conclusions.

## Anti Patterns

- Do not ask the skill to invent missing results, targets, benchmarks, or financial values.
- Do not use one report structure for executives, clients, and delivery teams.
- Do not present isolated metrics without explaining performance, causes, implications, and next actions.

## Security Audit

- Audited at: 2026-07-12T13:48:05.231\+00:00
- Summary: All 38 static findings are false positives caused by Markdown links, code fences, inline code, metadata URLs, or ordinary reporting language. One medium semantic risk remains because the skill directs agents to persist campaign reports and selected metrics in shared memory without requesting confirmation.

## Stats

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- Downloads: 5
- Favorites: 0
- Popularity score: 0