# Build safer advertising placement exclusions

Campaign teams need clear controls to prevent ads from appearing in unsuitable placements. This skill creates an evidence-backed exclusion plan and packages the material for an A1 brand-safety review.

## Install

```bash
npx skillstore add aaron-he-zhu/placement-exclusion-manager
```

## Metadata

- Status: approved
- Slug: aaron-he-zhu-placement-exclusion-manager
- Version: 19.0.0
- Author version: 19.0.0
- Skillstore revision: r2
- Version status: valid
- Tree hash: 360bef316d9270c81ff41e64bce2e3333c068c08adeae9fa9b7b114f84d9cc48
- Author: aaron-he-zhu
- GitHub username: aaron-he-zhu
- License: Apache-2.0
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/activate/placement-exclusion-manager
- Ref: 0715a6e09ea875c8e28cb705ce87cc83045e69c1
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network, filesystem
- Quality score: 82
- Quality tier: silver
- Public page: https://skillstore.pages.dev/skills/aaron-he-zhu-placement-exclusion-manager
- Manifest: https://skillstore.pages.dev/api/skills/aaron-he-zhu-placement-exclusion-manager/manifest

## Capabilities

- Creates site, app, channel, and network exclusion recommendations from a placement report.
- Lists content-suitability tiers and sensitive-topic blocks that match stated brand constraints.
- Separates measured placement findings from user-provided brand-safety rules.
- Records reach-versus-safety tradeoffs for network participation decisions.
- Packages placement references and rationales as A1 evidence for a separate auditor.
- Identifies a missing placement report and stops with a request for input.

## Use Cases

- Prepare a launch exclusion plan: Turn a new campaign goal and brand rules into placement, network, and content exclusions before spend begins.
- Review unsafe placements: Use a placement report to document low-quality, irrelevant, or off-brand placements with concise rationales.
- Assemble audit evidence: Package placement evidence and exclusion decisions for a separate brand-safety or account audit.

## Prompt Templates

### Start an exclusion plan

```
Build brand-safety exclusion lists for my ecommerce launch on Google Ads. Exclude sensitive news and competitor placements.
```

### Review a placement report

```
Review this placement report for my B2B campaign. List unsuitable sites and apps, label each finding as measured, and explain the exclusion.
```

### Set network controls

```
Recommend Search partner, Display expansion, and Audience network opt-outs for a lead-generation campaign. Explain each reach and safety tradeoff.
```

### Package audit evidence

```
Create A1 brand-safety evidence from this placements report and these exclusion decisions. Do not assign an A1 verdict.
```

## Limitations

- It does not access advertising accounts or export reports for the user.
- It cannot verify current platform settings without user-provided evidence.
- It does not create audience suppression segments or targeted audiences.
- It does not issue an A1 verdict or calculate an account quality score.

## Best Practices

- Provide a recent placement report and the campaign goal before requesting exclusions.
- State non-negotiable brand-safety rules separately from performance preferences.
- Review exclusion decisions with the account owner before saving or applying them.

## Anti Patterns

- Do not infer a safe placement list when the placement report is missing.
- Do not treat audience exclusions as placement exclusions or recreate another skill’s audience set.
- Do not use the plan as a substitute for platform review or an auditor’s verdict.

## Security Audit

- Audited at: 2026-07-27T11:38:07.937\+00:00
- Summary: All 34 static findings are false positives caused by Markdown formatting, documentation links, and fixed skill memory paths. The skill gives planning guidance for advertising exclusions and explicitly instructs agents to treat imported reports as untrusted input. No executable commands, data-exfiltration intent, or prompt-injection attempt was found.

## Stats

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- Downloads: 5
- Favorites: 0
- Popularity score: 0