# Map conversion values to profit-based bidding

Revenue-only conversion values can make value-based bidding optimize for low-margin orders. This skill creates a documented conversion-value model and QA checklist using margin, COGS, and defensible proxy values.

## Install

```bash
npx skillstore add aaron-he-zhu/conversion-value-mapper
```

## Metadata

- Status: approved
- Slug: aaron-he-zhu-conversion-value-mapper
- Version: 19.0.0
- Author version: 19.0.0
- Skillstore revision: r2
- Version status: valid
- Tree hash: 6f4b4787a6e57ff7f729a081e953f700dc812a5c0c8d66cf4f5b715f034e99fd
- Author: aaron-he-zhu
- GitHub username: aaron-he-zhu
- License: Apache-2.0
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/activate/conversion-value-mapper
- Ref: adcb3549b15782055d0beb6d29f113d20de08f92
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network, filesystem
- Quality score: 82
- Quality tier: silver
- Public page: https://skillstore.pages.dev/skills/aaron-he-zhu-conversion-value-mapper
- Manifest: https://skillstore.pages.dev/api/skills/aaron-he-zhu-conversion-value-mapper/manifest

## Capabilities

- Inventories revenue and non-revenue conversion actions.
- Defines dynamic or static conversion value bases.
- Applies margin or COGS adjustments to revenue values.
- Derives proxy values for leads, calls, and signups from supplied inputs.
- Checks platform conversion value against booked contribution.
- Produces a launch-readiness decision and value QA sheet.

## Use Cases

- Prepare ecommerce tROAS values: Map SKU or category margins onto dynamic purchase values before a tROAS launch.
- Value lead-generation actions: Calculate documented proxy values for leads, phone calls, and signups from close-rate and order-value inputs.
- Review a bidding value model: Compare recent platform conversion value with booked contribution and identify missing value inputs.

## Prompt Templates

### Start with purchase values

```
Help me set conversion values for tROAS. I have purchase revenue and a blended margin of 42%.
```

### Create lead proxy values

```
Create proxy values for leads and phone calls. Our average net order value is $180 and 18% of leads become customers.
```

### Choose value-rule design

```
Recommend static or dynamic conversion values. Our product categories have different margins, and I can provide category revenue and COGS exports.
```

### Run a value-model QA

```
Audit this conversion value model before launch. Compare the platform value total with our booked contribution and list any blockers.
```

## Limitations

- It does not verify event tags, UTMs, or conversion firing.
- It does not reconcile duplicate credit across advertising platforms.
- It requires user-provided revenue, margin, COGS, or close-rate data.
- It does not connect to advertising platforms or change campaign settings.

## Best Practices

- Use measured SKU or category margins when they are available.
- Label each value as measured, user-provided, or estimated.
- Reconcile recent platform value with booked contribution before launch.

## Anti Patterns

- Do not use gross revenue when margin data materially changes profitability.
- Do not assign round proxy values without a documented derivation.
- Do not add value rules that double-adjust an already netted value.

## Security Audit

- Audited at: 2026-07-26T10:08:46.672\+00:00
- Summary: All 39 static findings are false positives. Markdown backticks, documentation links, metadata URLs, and scoped memory paths were misclassified as shell execution, network activity, traversal, or reconnaissance. The skill instructs the agent to treat imported data as untrusted and requires consent before saving results.

## Stats

- Views: 1
- Downloads: 5
- Favorites: 0
- Popularity score: 0