# Analyze Competitors and Prioritize Market Opportunities

Competitor strategy is difficult to compare when evidence comes from different tools and formats. This skill organizes SEO, content, backlink, technical, and AI citation evidence into prioritized opportunities and a phased action plan.

## Install

```bash
npx skillstore add aaron-he-zhu/competitor-analysis
```

## Metadata

- Status: approved
- Slug: aaron-he-zhu-competitor-analysis
- Version: 17.0.0
- Author version: 17.0.0
- Skillstore revision: r1
- Version status: valid
- Tree hash: f49e783cdb24e70d7e791830447a334b10b0670a060b37f650d7e48230f844f5
- Author: aaron-he-zhu
- GitHub username: aaron-he-zhu
- License: Apache-2.0
- Repository: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/research/competitor-analysis
- Ref: d71c7417a35d5c2624161bd2fe8de8a41a362128
- Supported tools: Claude, Codex, Claude Code
- Audit status: complete
- Agent install advisory: allowed
- Manual install advisory: allowed
- Artifact signature: available
- Audit attestation: unavailable
- Human verification: not\_verified
- Risk factors: external\_commands, network, filesystem
- Quality score: 78
- Quality tier: bronze
- Public page: https://skillstore.pages.dev/skills/aaron-he-zhu-competitor-analysis
- Manifest: https://skillstore.pages.dev/api/skills/aaron-he-zhu-competitor-analysis/manifest

## Capabilities

- Classifies direct competitors, indirect alternatives, and content competitors.
- Benchmarks three to five domains across keywords, backlinks, traffic, content, and technical SEO.
- Evaluates AI citation patterns and identifies topics competitors do not cover well.
- Labels every metric as Measured, User-provided, Estimated, or N/A.
- Produces comparison tables, evidence-based strengths and weaknesses, and a phased action plan.
- Provides templates for competitor profiles, synthesis reports, positioning analysis, and battlecards.

## Use Cases

- Set quarterly SEO priorities: Benchmark three to five domains across rankings, content, backlinks, technical SEO, and AI citations before setting quarterly priorities.
- Build an evidence-based battlecard: Convert competitor positioning, pricing, strengths, and weaknesses into an evidence-based battlecard for sales and messaging teams.
- Assess a new market: Identify direct and indirect competitors, evaluate the market, and choose immediate, short-term, and long-term opportunities.

## Prompt Templates

### Review one competitor

```
Analyze the SEO strategy for [competitor URL]. Label each metric as Measured, User-provided, Estimated, or N/A. Cite the source for every claim.
```

### Compare several domains

```
Compare [my site] with [competitor 1], [competitor 2], and [competitor 3]. Build one table covering traffic, authority, rankings, backlinks, and content cadence. Prioritize five opportunities.
```

### Evaluate multichannel strengths

```
Evaluate [competitor] across content, technical SEO, backlink assets, YouTube outliers, and AI citations. Explain each repeatable strength and exploitable weakness using labeled evidence.
```

### Create a strategic landscape

```
Create a competitive landscape for [market] using [competitors] and [our data]. Separate direct, indirect, and content competitors. Apply a positioning framework, quantify confidence, and produce a phased action plan with owners and evidence gaps.
```

## Limitations

- Reliable results require competitor URLs, business context, exports, or supported research tools.
- Tool-free traffic, authority, ranking, and backlink metrics may remain estimates or N/A.
- The skill does not produce the dedicated pairwise topic map handled by content-gap analysis.
- Optional web retrieval depends on a host-provided Firecrawl connector and network access.

## Best Practices

- Provide target domains, your site, market, audience, and available exports before analysis.
- Keep metric labels, source links, and source dates visible in every comparison.
- Validate estimated claims before using them in sales, investment, or publishing decisions.

## Anti Patterns

- Do not present model estimates as measured data.
- Do not compare unrelated companies without separating direct, indirect, and content competitors.
- Do not scrape restricted pages or bypass access controls.

## Security Audit

- Audited at: 2026-07-12T11:16:26.574\+00:00
- Summary: Two findings are confirmed: line 48 instructs execution of a local Firecrawl connector that performs network requests against a supplied target. The remaining 27 findings are Markdown code fences, inline identifiers, repository links, or scoped output paths and do not demonstrate shell execution or path traversal.

## Stats

- Views: 0
- Downloads: 5
- Favorites: 0
- Popularity score: 0