Skills bid-strategy-planner

📦

bid-strategy-planner

Name: bid-strategy-planner
Author: aaron-he-zhu

v19.0.0 Content revision r2 Medium Risk 📁 Filesystem access⚙️ External commands🌐 Network access

Plan a Paid-Media Bid Strategy

Paid campaigns can lose delivery when bidding targets do not match conversion history. This skill selects a suitable strategy, derives a starting target, and plans a stable learning-phase entry.

Supports: Claude Codex Code(CC)

📊 69 Adequate

Install with my Agent

Copy this request to your Agent. It includes the canonical Skill page and manifest.

Agent request

Review the Skillstore skill "bid-strategy-planner" from https://skillstore.io/skills/aaron-he-zhu-bid-strategy-planner.md and its manifest at https://skillstore.io/api/skills/aaron-he-zhu-bid-strategy-planner/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Your Agent should still show its plan and request any confirmation required by the security policy.

Agent-readable resources

Use these links when an AI agent, crawler, or script needs clean context instead of reading the full page.

Markdown detail GET /skills/aaron-he-zhu-bid-strategy-planner.md Signed manifest GET /api/skills/aaron-he-zhu-bid-strategy-planner/manifest Signed lockfile GET /api/skills/aaron-he-zhu-bid-strategy-planner/lockfile

Test it

Using "bid-strategy-planner". A lead campaign has 90 conversions in 30 days and a $42 trailing CPA.

Expected outcome:

Recommended strategy: tCPA.
Starting target: about $42 to $46, based on the trailing CPA.
Learning plan: avoid target and budget changes during the initial learning window.

Using "bid-strategy-planner". A prospecting campaign has limited conversion data.

Expected outcome:

Recommended strategy: max-conversions or manual CPC.
Reason: the conversion signal is too thin for a reliable target strategy.
Next step: revisit tCPA after conversion volume becomes adequate.

Security Audit

Medium Risk

v7 • 7/26/2026 Open versioned report

The 57 static alerts are false positives from Markdown links, backticks, headings, and homepage metadata; the skill contains no executed shell commands, network requests, or system reconnaissance. A medium-risk design issue remains: the documented save filename includes an unsanitized campaign placeholder. The content also explicitly treats imported data as untrusted input.

Files scanned

194

Lines analyzed

Review items

False positives ignored

Confirmed security concerns (1)

Medium

SKILL.md:82

Unsanitized Campaign Name in Save Path

The documented save path interpolates <campaign> into a filename after confirmation, but it does not require filename sanitization or restrict path separators. A hostile campaign value could cause an agent implementation to write outside the intended memory directory.

The save instruction explicitly includes a user-supplied campaign placeholder in the path and gives no validation rule. User confirmation reduces accidental writes but does not prevent traversal through the filename.

Risk Factors

Audited by: claude View Audit History →

Share & cite this report

Share the versioned assessment report, neutral badge, embed card, and citations. Skillstore reports evidence without deciding whether this Skill is safe.

Open versioned report

Copy report link

https://skillstore.io/skills/aaron-he-zhu-bid-strategy-planner/audits/7?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Markdown badge

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Academic citations (APA · BibTeX · CFF)

APA citation

aaron-he-zhu. (2026). bid-strategy-planner security audit report (audit version 7) [Author version 19.0.0]. Skillstore. https://skillstore.io/skills/aaron-he-zhu-bid-strategy-planner/audits/7

BibTeX citation

@techreport{aaron-he-zhu-aaron-he-zhu-bid-strategy-planner-2026,
  author = {aaron-he-zhu},
  title = {bid-strategy-planner security audit report (audit version 7)},
  institution = {Skillstore},
  year = {2026},
  number = {7},
  url = {https://skillstore.io/skills/aaron-he-zhu-bid-strategy-planner/audits/7},
  note = {Author version 19.0.0}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "bid-strategy-planner security audit report (audit version 7)"
version: "19.0.0"
type: report
authors:
  - name: "aaron-he-zhu"
date-released: "2026-07-26"
url: "https://skillstore.io/skills/aaron-he-zhu-bid-strategy-planner/audits/7"
identifiers:
  - type: other
    value: "skillstore:aaron-he-zhu-bid-strategy-planner:audit:7"
    description: "Skillstore immutable audit report identifier"

Skillstore Score

Why this score Evidence Confidence: Medium

Architecture

100

Maintainability

Content

Community

Spec Compliance

What You Can Build

Launch a direct-response campaign

Choose a starting tCPA for a new campaign with recent CPA and conversion-volume data.

Set a revenue bidding target

Create a tROAS entry plan from ecommerce revenue and historical ROAS.

Organize related search campaigns

Map compatible campaigns into portfolios while keeping prospecting and direct response separate.

Try These Prompts

Choose a basic strategy

Choose a bid strategy for my lead-generation campaign. We had 35 conversions in 30 days at a $40 CPA.

Set a tROAS target

Set a starting tROAS target for an ecommerce campaign. The last 30 days produced 3.6x ROAS and 55 conversions.

Plan a campaign portfolio

Group these campaigns into bid portfolios: two direct-response search campaigns at similar CPAs, one prospecting campaign, and one brand campaign with a hard bid cap.

Create a learning-phase plan

Create a learning-phase entry plan for a campaign moving from max-conversions to tCPA. Use 42 monthly conversions and a $48 trailing CPA.

Best Practices

Provide trailing 30-day CPA or ROAS and conversion volume before requesting a target.
Keep direct-response and prospecting campaigns in separate portfolios.
Change targets gradually after the learning phase has stabilized.

Avoid

Do not set a tCPA or tROAS target from an aspirational goal without supporting history.
Do not change targets or budgets repeatedly during the learning phase.
Do not combine campaigns with incompatible goals or economics in one portfolio.

Frequently Asked Questions

Does this skill change my ad account?

No. It produces a planning recommendation and does not access or modify advertising platforms.

What data should I provide?

Provide the campaign goal, trailing CPA or ROAS, conversion volume, and any important bidding constraints.

When does it recommend tCPA?

It recommends tCPA when the campaign has a fixed-CPA goal and enough recent conversion volume.

When does it recommend tROAS?

It recommends tROAS when revenue value data and sufficient conversion volume support a revenue goal.

Can it plan campaign portfolios?

Yes. It groups campaigns only when their goals, targets, and funnel stages are compatible.

Does it manage live pacing?

No. It plans entry strategy only. Live pacing and budget adjustments require a separate workflow.

Developer Details

Author

aaron-he-zhu

License

Apache-2.0

Author version

v19.0.0

Skillstore revision

Repository

https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/orchestrate/bid-strategy-planner

Ref

adcb3549b15782055d0beb6d29f113d20de08f92

Maintenance freshness

7/28/2026

Usage

0 downloads · 0 views

File structure

📁 references/

📄 bid-strategy-matrix.md

📄 SKILL.md