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evp-brief

Name: evp-brief
Author: cmj-hub

Ревизия содержимого r1 Безопасно ⚙️ Внешние команды📁 Доступ к файловой системе

Build B2B EVP Briefs Across Buyer Awareness Tiers

B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.

Поддерживает: Claude Codex Code(CC)

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Установить с помощью моего Агента

Скопируйте этот запрос в своего Агента. Он содержит каноническую страницу Skill и манифест.

Запрос агента

Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Ваш Агент по-прежнему должен показать план и запросить все подтверждения, требуемые политикой безопасности.

Ресурсы для AI-агентов

Используйте эти ссылки, когда AI-агенту, crawler или script нужен чистый контекст вместо полной страницы.

Markdown-детали GET /skills/cmj-hub-evp-brief.md Подписанный manifest GET /api/skills/cmj-hub-evp-brief/manifest Подписанный lockfile GET /api/skills/cmj-hub-evp-brief/lockfile

Протестировать

Использование «evp-brief». Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.

Ожидаемый результат:

PSP anchor: Finance leads lose time reconciling invoices manually.
Tier 2: Problem-aware buyers need pain framing. Primary EVP: Stop losing finance hours to manual invoice reconciliation and give your growing SaaS team clearer numbers without replacing the accounting software today.
Alternate: Give finance teams time back by automating invoice reconciliation across SaaS operations without forcing an accounting software migration or adding manual steps.
Proof needed: Document reconciliation time and error frequency. Deploy on landing pages and early-stage ads.
Tier 3: Compare automation with manual reconciliation. Proof needed: A measured workflow comparison. Deploy on comparison pages and sales openers.
Tier 4: Competitor context is missing. Request verified vendor differences before drafting comparison claims. Deploy verified messaging on pricing pages and battlecards.

Использование «evp-brief». Show the deployment recommendations for a completed three-tier brief aimed at operations managers.

Ожидаемый результат:

Problem-aware: Use pain-focused messaging on landing pages, early-stage ads, and cold emails tied to relevant awareness signals.
Solution-aware: Use category comparisons on comparison pages, mid-funnel ads, and sales openers for prospects who have tried alternatives.
Product-aware: Use verified vendor differences on pricing pages, battlecards, objection responses, and bottom-funnel ads.
Review the brief every 90 days as market conditions and competitor positioning change.

Аудит безопасности

Безопасно

v1 • 03.10.2026 Открыть версионный отчет

All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.

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153

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⚙️ Внешние команды (10)

SKILL.md:19 SKILL.md:35 SKILL.md:36 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:54-146 SKILL.md:146-150 SKILL.md:150-151

📁 Доступ к файловой системе (1)

SKILL.md:150

Последний завершенный статический и семантический аудит не обнаружил подтвержденных проблем безопасности. Это не доказывает отсутствие побочных эффектов у навыка.

Аудитор:: codex

Поделиться и цитировать этот отчет

Делитесь версионным отчетом об оценке, нейтральным значком, встраиваемой карточкой и цитатами. Skillstore публикует доказательства, не решая, безопасен ли этот Skill.

Открыть версионный отчет

Копировать ссылку на отчёт

https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Значок Markdown

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg)](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)

Значок HTML

<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Встраиваемая карточка

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Академические ссылки (APA · BibTeX · CFF)

Цитата APA

cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1

Цитата BibTeX

@techreport{cmj-hub-cmj-hub-evp-brief-2026,
  author = {cmj-hub},
  title = {evp-brief security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-brief:audit:1"
    description: "Skillstore immutable audit report identifier"

Оценка Skillstore

Почему такая оценка Достоверность доказательств: Средний

Архитектура

Сопровождаемость

Контент

Сообщество

Соответствие спецификации

Что вы можете построить

Align Campaign Messaging

Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.

Clarify Competitive Positioning

Organize category comparisons and vendor differences into one brief for a selected customer segment.

Prepare Sales Messaging

Translate audience awareness into sales openers, objection responses, and battlecard messaging.

Попробуйте эти промпты

Create a First Brief

Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.

Use Existing Pain Research

Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.

Add Competitive Context

Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.

Refresh an Existing Brief

Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.

Лучшие практики

Create a separate brief for each customer segment and describe its pain in customer language.
Supply verified metrics and competitor evidence, and label unsupported proof as missing.
Match each placement to buyer awareness and review the brief every 90 days.

Избегать

Combining unrelated customer segments into one brief.
Presenting illustrative metrics or unsupported competitor claims as verified evidence.
Using product comparisons for buyers who have not yet recognized their problem.

Часто задаваемые вопросы

Which awareness levels does the brief cover?

It covers Tier 2, problem-aware; Tier 3, solution-aware; and Tier 4, product-aware.

What inputs should I provide?

Provide one customer segment, pain context or a PSP document, the desired outcome, and the tradeoff avoided. Competitors and proof are optional.

Can one brief cover multiple customer segments?

The workflow requires one segment per brief. Create a separate brief for each additional segment.

Does it verify proof or research competitors?

No independent verification or competitor research workflow is specified. Supply reliable evidence and review comparison claims before publication.

How is this sub-skill activated?

It is marked non-user-invocable and loaded by the parent evp skill when a full brief is requested.

Does it publish the generated messaging?

No publishing workflow is specified. It produces a messaging brief with placement recommendations for later use.

Сведения для разработчиков

Автор

cmj-hub

Лицензия

MIT

Ревизия Skillstore

Примечание о версии

Автор не указал версию.

Репозиторий

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-brief

Ссылка

ff55fd87d71bb4d107911515793162918d5c6520

Актуальность поддержки

03.10.2026

Использование

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Структура файлов

📄 SKILL.md