pricing-strategy
Design Value-Based Pricing Strategies for Your Product
Também disponível em: coreyhaines31
Struggling to price your product confidently? This skill provides research-backed frameworks for value-based pricing, tier design, and monetization strategy that align with customer willingness to pay.
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A utilizar "pricing-strategy". B2B SaaS for content scheduling at $29/user/month, 70% of users on free tier, low expansion to paid
Resultado esperado:
- Value Metric Recommendation: Shift from per-user to per-channel or per-scheduled-post metric
- Tier Restructure: Good (Free) - 3 channels, 10 scheduled posts; Better ($49/mo) - 10 channels, unlimited posts, analytics; Best ($149/mo) - unlimited channels, team collaboration, priority support
- Rationale: Current per-user pricing punishes collaboration; usage-based metric aligns with value delivered and enables natural expansion
A utilizar "pricing-strategy". API company charging $0.10 per call, wants to introduce tiered pricing for predictable revenue
Resultado esperado:
- Recommended Structure: Usage-based tiers with overage pricing
- Starter ($99/mo): 50K calls included, $0.08 overage
- Growth ($499/mo): 300K calls included, $0.06 overage
- Scale ($1,499/mo): 1M calls included, $0.04 overage
- Enterprise: Custom volume discounts, committed use pricing
Auditoria de Segurança
SeguroStatic analysis flagged 9 patterns (external_commands, weak cryptography, system reconnaissance). All findings are FALSE POSITIVES - the patterns occur in markdown documentation, not executable code. Lines 66-74 contain ASCII art for a pricing formula diagram, not shell execution. Cryptography and reconnaissance detections reference text about pricing tiers and value metrics, not actual security-sensitive operations. This is a legitimate business strategy guide with no code execution, network access, or filesystem operations.
Pontuação de qualidade
O Que Você Pode Construir
SaaS Startup Launch
A pre-seed SaaS company needs to establish initial pricing for their project management tool. The skill guides them through competitive analysis, value metric selection, and three-tier packaging that supports their move upmarket strategy.
Pricing Optimization for Growth
A Series B company with strong retention but low ARPU wants to increase prices without triggering churn. The skill develops a pricing increase roadmap with grandfathering logic, value-communication scripts, and success metrics.
Enterprise Tier Introduction
A PLG company closing unexpected six-figure deals needs formal enterprise packaging. The skill structures an enterprise tier with appropriate features, pricing model, and sales handoff criteria.
Tente Estes Prompts
I'm launching a [product type] for [target customer]. My product helps customers [key value proposition]. Current competitors include [competitor 1] at $[price] and [competitor 2] at $[price]. I'm considering a [self-serve/sales-led/hybrid] go-to-market motion. Recommend an initial pricing structure with value metric, tier count, and price ranges. Explain your reasoning for each decision.
I want to validate pricing for my [product type] using the Van Westendorp method. My product [brief description] and primary alternatives customers consider are [alternative 1] and [alternative 2]. Help me design the four price sensitivity questions and explain how to analyze responses to find the optimal price point and acceptable price range.
My current pricing has [number] tiers at $[prices]. I'm seeing [describe problem: e.g., 90% on lowest tier, confusion, low expansion]. My business goals are [goals]. Analyze my current structure and propose a new tier design. Include: feature allocation per tier, pricing rationale, migration plan for existing customers, and expected impact on conversion and ARPU.
We're a [product category] company with [current ARR, typical deal size]. We're starting to see enterprise interest but lack a formal enterprise tier. Our self-serve plans are $[prices]. Define an enterprise tier that includes: appropriate feature differentiation, pricing model structure, minimum commitment, and criteria for when to route deals to sales.
Melhores Práticas
- Anchor pricing to customer-perceived value, not your cost structure or competitor prices
- Design tiers so the middle option offers the best value-per-dollar to guide selection
- Test pricing changes on new customers only before rolling out to existing base
Evitar
- Pricing based solely on competitor benchmarking without understanding your unique value
- Too many tiers creating decision paralysis and comparison fatigue
- Raising prices without communicating additional value or giving adequate notice