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evp-craft

Name: evp-craft
Author: cmj-hub

Revisão do conteúdo r1 Seguro ⚙️ Comandos externos📁 Acesso ao sistema de arquivos

Craft EVP Messaging for Your Audience Awareness Tier

Generic value propositions can miss the pain and awareness level of a specific audience. This skill drafts three concise alternatives and checks their specificity and fit.

Suporta: Claude Codex Code(CC)

🥉 77 Bronze

Instalar com meu Agente

Copie esta solicitação para o seu Agente. Ela inclui a página canônica do Skill e o manifesto.

Solicitação do agente

Review the Skillstore skill "evp-craft" from https://skillstore.io/skills/cmj-hub-evp-craft.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-craft/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Seu Agente ainda deve apresentar o plano e solicitar qualquer confirmação exigida pela política de segurança.

Recursos legíveis por agentes

Use estes links quando um agente de IA, crawler ou script precisar de contexto limpo em vez de ler a página completa.

Detalhe em Markdown GET /skills/cmj-hub-evp-craft.md manifest assinado GET /api/skills/cmj-hub-evp-craft/manifest lockfile assinado GET /api/skills/cmj-hub-evp-craft/lockfile

Testar

Usando "evp-craft". Draft a Tier 3 EVP for agency owners facing unpredictable pipelines. Outcome: 14 qualified meetings monthly. Tradeoff: hiring more sales representatives.

Resultado esperado:

Outcome-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without hiring more sales representatives.
Tradeoff-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without adding sales headcount.
ICP-led: Agency owners with unpredictable pipelines use us for 14 qualified meetings monthly without hiring more sales representatives.
Recommended primary: Outcome-led, because the supplied meeting target makes the result concrete.
Proof needed: Evidence supporting the supplied monthly meeting target.

Usando "evp-craft". Critique this EVP for agency owners at Tier 3: We help businesses grow faster with innovative solutions.

Resultado esperado:

Word count: 8.
Tier-fit: Unclear; the line does not name a solution or define the audience.
Issues: The audience is broad, the outcome is unmeasured, and the tradeoff is missing.
Rewrite requires: A concrete outcome, the prospect pain wording, and an avoided tradeoff.
Next question: What measurable result can you substantiate for agency owners?

Auditoria de segurança

Seguro

v1 • 03/10/2026 Abrir o relatório versionado

All 14 static findings are false positives: Markdown backticks mark identifiers and output templates, not shell execution. The fixed relative paths reference framework documentation, not sensitive files. No evidence found of prompt injection, credential access, exfiltration, or destructive instructions in SKILL.md.

Arquivos analisados

139

Linhas analisadas

Itens de revisão

Falsos positivos ignorados

Fatores de risco

⚙️ Comandos externos (12)

SKILL.md:17 SKILL.md:27 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:41 SKILL.md:43 SKILL.md:90-115 SKILL.md:115-121 SKILL.md:121-133 SKILL.md:133-137

📁 Acesso ao sistema de arquivos (2)

SKILL.md:27 SKILL.md:137

A auditoria estática e semântica concluída mais recente não detectou achados de segurança confirmados. Isso não comprova que a skill não tenha efeitos colaterais.

Auditado por: codex

Compartilhar e citar este relatório

Compartilhe o relatório de avaliação versionado, o badge neutro, o cartão incorporável e as citações. A Skillstore apresenta evidências sem decidir se este Skill é seguro.

Abrir o relatório versionado

Copiar link do relatório

https://skillstore.io/skills/cmj-hub-evp-craft/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Badge Markdown

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg)](https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge)

Badge HTML

<a href="https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Cartão incorporável

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-craft.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Citações acadêmicas (APA · BibTeX · CFF)

Citação APA

cmj-hub. (2026). evp-craft security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-craft/audits/1

Citação BibTeX

@techreport{cmj-hub-cmj-hub-evp-craft-2026,
  author = {cmj-hub},
  title = {evp-craft security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-craft/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-craft security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-craft/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-craft:audit:1"
    description: "Skillstore immutable audit report identifier"

Pontuação do Skillstore

Por que esta pontuação Confiança das evidências: Médio

Arquitetura

Manutenibilidade

Conteúdo

Comunidade

Conformidade com a especificação

O que você pode criar

Develop segment-specific positioning

Compare three EVP angles for a defined customer segment and one awareness tier before selecting a primary message.

Prepare prospect conversation openers

Draft concise sales openers using prospect pain, a concrete outcome, and a specific tradeoff.

Review page messaging

Critique an existing headline or tagline for word count, audience fit, and specificity, then rewrite it in the same voice.

Teste estes prompts

Choose an awareness tier

Help me choose a Schwartz awareness tier for [audience]. They describe their problem as [pain] and currently know [solutions or products]. Ask for missing details.

Draft three EVP variants

Draft three EVP variants for tier [1-5]. ICP: [segment]. Pain: [prospect wording]. Outcome: [specific result]. Tradeoff: [avoided cost]. Proof: [optional evidence]. Keep each within 22 words.

Critique an existing EVP

Critique this EVP: [text]. Intended audience: [segment]. Intended tier: [1-5]. Report word count, actual tier fit, and specific issues. Rewrite it in the same voice.

Select a primary message

For tier [1-5], generate three variants using [ICP], [pain], [outcome], [tradeoff], and [proof]. Check every criterion, recommend a primary, and explain suitable placements. Identify unsupported claims without inventing evidence.

Boas práticas

Use prospect language for pain and name a customer segment that excludes poor-fit audiences.
Provide a concrete outcome and supporting evidence before selecting copy for publication.
Review every variant against the 22-word limit, specific tradeoffs, and the selected awareness tier.

Evitar

Drafting an EVP without a clear prospect pain statement.
Replacing concrete outcomes with vague claims such as improve or grow.
Using product-aware messaging for an audience that only recognizes its problem.

Perguntas frequentes

What does this skill produce?

It drafts three EVP variants for one awareness tier, recommends a primary, and suggests placements and supporting proof.

What information should I provide?

Provide the awareness tier, specific customer segment, prospect pain, concrete outcome, and avoided tradeoff. Supporting proof is optional.

Must each variant contain exactly 22 words?

No. The validation table specifies a maximum of 22 words for each variant.

Can it improve an existing EVP?

Yes. The critique workflow reports word count, tier fit, and issues, then requests a rewrite in the original voice.

Can I invoke evp-craft directly?

The skill declares itself non-user-invocable. The parent evp skill loads it for tier-specific drafting requests.

Does it verify outcomes or proof?

No. It uses supplied information and requests aligned proof, but it does not independently validate claims or guarantee conversion results.

Detalhes do desenvolvedor

Autor

cmj-hub

Licença

MIT

Revisão da Skillstore

Aviso de versão

O autor não declarou uma versão.

Repositório

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-craft

Referência

ff55fd87d71bb4d107911515793162918d5c6520

Atualidade da manutenção

03/10/2026

Uso

0 downloads · 0 visualizações

Estrutura de arquivos

📄 SKILL.md