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evp-brief

Name: evp-brief
Author: cmj-hub

Revisão do conteúdo r1 Seguro ⚙️ Comandos externos📁 Acesso ao sistema de arquivos

Build B2B EVP Briefs Across Buyer Awareness Tiers

B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.

Suporta: Claude Codex Code(CC)

🥉 77 Bronze

Instalar com meu Agente

Copie esta solicitação para o seu Agente. Ela inclui a página canônica do Skill e o manifesto.

Solicitação do agente

Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Seu Agente ainda deve apresentar o plano e solicitar qualquer confirmação exigida pela política de segurança.

Recursos legíveis por agentes

Use estes links quando um agente de IA, crawler ou script precisar de contexto limpo em vez de ler a página completa.

Detalhe em Markdown GET /skills/cmj-hub-evp-brief.md manifest assinado GET /api/skills/cmj-hub-evp-brief/manifest lockfile assinado GET /api/skills/cmj-hub-evp-brief/lockfile

Testar

Usando "evp-brief". Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.

Resultado esperado:

PSP anchor: Finance leads lose time reconciling invoices manually.
Tier 2: Problem-aware buyers need pain framing. Primary EVP: Stop losing finance hours to manual invoice reconciliation and give your growing SaaS team clearer numbers without replacing the accounting software today.
Alternate: Give finance teams time back by automating invoice reconciliation across SaaS operations without forcing an accounting software migration or adding manual steps.
Proof needed: Document reconciliation time and error frequency. Deploy on landing pages and early-stage ads.
Tier 3: Compare automation with manual reconciliation. Proof needed: A measured workflow comparison. Deploy on comparison pages and sales openers.
Tier 4: Competitor context is missing. Request verified vendor differences before drafting comparison claims. Deploy verified messaging on pricing pages and battlecards.

Usando "evp-brief". Show the deployment recommendations for a completed three-tier brief aimed at operations managers.

Resultado esperado:

Problem-aware: Use pain-focused messaging on landing pages, early-stage ads, and cold emails tied to relevant awareness signals.
Solution-aware: Use category comparisons on comparison pages, mid-funnel ads, and sales openers for prospects who have tried alternatives.
Product-aware: Use verified vendor differences on pricing pages, battlecards, objection responses, and bottom-funnel ads.
Review the brief every 90 days as market conditions and competitor positioning change.

Auditoria de segurança

Seguro

v1 • 03/10/2026 Abrir o relatório versionado

All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.

Arquivos analisados

153

Linhas analisadas

Itens de revisão

Falsos positivos ignorados

Fatores de risco

⚙️ Comandos externos (10)

SKILL.md:19 SKILL.md:35 SKILL.md:36 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:54-146 SKILL.md:146-150 SKILL.md:150-151

📁 Acesso ao sistema de arquivos (1)

SKILL.md:150

A auditoria estática e semântica concluída mais recente não detectou achados de segurança confirmados. Isso não comprova que a skill não tenha efeitos colaterais.

Auditado por: codex

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Compartilhe o relatório de avaliação versionado, o badge neutro, o cartão incorporável e as citações. A Skillstore apresenta evidências sem decidir se este Skill é seguro.

Abrir o relatório versionado

Copiar link do relatório

https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Badge Markdown

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg)](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)

Badge HTML

<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Cartão incorporável

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Citações acadêmicas (APA · BibTeX · CFF)

Citação APA

cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1

Citação BibTeX

@techreport{cmj-hub-cmj-hub-evp-brief-2026,
  author = {cmj-hub},
  title = {evp-brief security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-brief:audit:1"
    description: "Skillstore immutable audit report identifier"

Pontuação do Skillstore

Por que esta pontuação Confiança das evidências: Médio

Arquitetura

Manutenibilidade

Conteúdo

Comunidade

Conformidade com a especificação

O que você pode criar

Align Campaign Messaging

Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.

Clarify Competitive Positioning

Organize category comparisons and vendor differences into one brief for a selected customer segment.

Prepare Sales Messaging

Translate audience awareness into sales openers, objection responses, and battlecard messaging.

Teste estes prompts

Create a First Brief

Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.

Use Existing Pain Research

Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.

Add Competitive Context

Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.

Refresh an Existing Brief

Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.

Boas práticas

Create a separate brief for each customer segment and describe its pain in customer language.
Supply verified metrics and competitor evidence, and label unsupported proof as missing.
Match each placement to buyer awareness and review the brief every 90 days.

Evitar

Combining unrelated customer segments into one brief.
Presenting illustrative metrics or unsupported competitor claims as verified evidence.
Using product comparisons for buyers who have not yet recognized their problem.

Perguntas frequentes

Which awareness levels does the brief cover?

It covers Tier 2, problem-aware; Tier 3, solution-aware; and Tier 4, product-aware.

What inputs should I provide?

Provide one customer segment, pain context or a PSP document, the desired outcome, and the tradeoff avoided. Competitors and proof are optional.

Can one brief cover multiple customer segments?

The workflow requires one segment per brief. Create a separate brief for each additional segment.

Does it verify proof or research competitors?

No independent verification or competitor research workflow is specified. Supply reliable evidence and review comparison claims before publication.

How is this sub-skill activated?

It is marked non-user-invocable and loaded by the parent evp skill when a full brief is requested.

Does it publish the generated messaging?

No publishing workflow is specified. It produces a messaging brief with placement recommendations for later use.

Detalhes do desenvolvedor

Autor

cmj-hub

Licença

MIT

Revisão da Skillstore

Aviso de versão

O autor não declarou uma versão.

Repositório

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-brief

Referência

ff55fd87d71bb4d107911515793162918d5c6520

Atualidade da manutenção

03/10/2026

Uso

0 downloads · 0 visualizações

Estrutura de arquivos

📄 SKILL.md