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startup-metrics-framework

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스타트업 지표 계산 및 최적화

스타트업 창업자와 운영진은 각 성장 단계에서 어떤 지표가 중요한지 파악하는 데 어려움을 겪습니다. 이 스킬은 SaaS, 마켓플레이스, B2B 지표를 추적하기 위한 종합 공식, 벤치마크, 모범 사례를 제공하여 데이터 기반 의사결정을 내리고 투자자에게印을 줄 수 있도록 도와줍니다.

지원: Claude Codex Code(CC)
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"startup-metrics-framework" 사용 중입니다. Calculate our burn multiple. We have net burn of $150,000 per month and net new ARR of $100,000 per month.

예상 결과:

Your burn multiple is 1.5x, which falls in the 'Acceptable' range (1.5-2.0x). This means you are spending $1.50 to generate $1.00 of new ARR. For Series A companies, target a burn multiple below 2.0. To improve, focus on increasing net new ARR through better retention or expansion while managing burn.

"startup-metrics-framework" 사용 중입니다. What metrics matter most for a marketplace business at seed stage?

예상 결과:

For a seed-stage marketplace, focus on these core metrics: 1) GMV and GMV growth rate (target 20%+ MoM early), 2) Take rate (typical range 10-25% depending on model), 3) Fill rate (% requests resulting in transaction - target >80%), 4) Repeat rate (% users transacting multiple times - target >60%), 5) Supply/demand balance. Revenue metrics become more important at Series A.

보안 감사

안전
v1 • 2/16/2026

Static analyzer flagged 61 instances of backtick usage as external_commands, but manual review confirms these are Markdown code blocks containing mathematical formulas for business metrics, not executable shell commands. The skill is a legitimate educational resource about startup metrics frameworks with no security concerns.

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중간 위험 문제 (1)
Static Analyzer False Positives - Markdown Code Blocks
The static analyzer incorrectly flagged 61 instances of backtick usage as Ruby/shell command execution. Manual review confirms these are Markdown code block delimiters used for displaying mathematical formulas like 'MRR = Σ (Active Subscriptions × Monthly Price)', not executable code. This is standard Markdown formatting for code examples and formulas in documentation.
감사자: claude

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만들 수 있는 것

창업자 초기 단계 지표 계산

첫 번째 창업자가 시드 단계에서 어떤 지표가 투자자에게 중요한지 그리고 현재 데이터에서 어떻게 계산하는지 이해하고 싶어합니다.

성장 리더 CAC 최적화

성장 또는 마케팅 리더가 마케팅 지출 효율을 최적화하기 위해 CAC, LTV, 회수 기간을 계산해야 합니다.

CFO 투자자 업데이트 준비

CFO 또는 재무 리더가 이사회 회의 및 투자자 업데이트를 위해 올바른 벤치마크와 함께 지표를 편집해야 합니다.

이 프롬프트를 사용해 보세요

기본 지표 계산
Help me calculate our LTV:CAC ratio. We spend $50,000 on sales and marketing per month, acquire 40 new customers, have ARPU of $500, gross margin of 80%, and churn of 5% monthly. What is our CAC, LTV, and LTV:CAC ratio?
단계별 적절한 지표
We are a B2B SaaS company at the seed stage with $200K ARR. What are the 5-7 most important metrics we should track, and what are the target benchmarks we should aim for?
유지율 분석
Our starting ARR was $500K. We had $80K new MRR, $40K expansion MRR, $20K contraction MRR, and $30K churned MRR this quarter. Calculate our Net Dollar Retention, Gross Retention, and Logo Retention. How do we compare to benchmarks?
투자자 프레젠테이션 준비
Help me create an investor metrics dashboard for our Series A pitch. Our metrics are: MRR $250K growing 18% MoM, ARR $3M growing 280% YoY, CAC $1,200, LTV $4,800, NDR 112%, logo retention 92%, burn $180K monthly with $3.2M cash. Format these appropriately and identify which metrics need improvement.

모범 사례

  • Track 5-7 core metrics intensely rather than 50 metrics loosely - focus creates actionable insights
  • Align metric focus with company stage: retention and engagement at pre-seed, unit economics at seed, efficiency metrics at Series A
  • Review core metrics weekly and the full suite monthly to balance tactical and strategic visibility

피하기

  • Focusing on vanity metrics like total users or page views without retention and engagement context
  • Ignoring unit economics (CAC, LTV) even at early stages - these matter from seed onward
  • Comparing yourself to inappropriate benchmarks - Series B targets do not apply to seed-stage companies

자주 묻는 질문

What is the Rule of 40 and why does it matter?
The Rule of 40 states that a company's revenue growth rate plus profit margin should exceed 40%. It is a benchmark used by investors to evaluate the balance between growth and profitability, especially at Series B+ stage. A score above 40% is excellent, 20-40% is acceptable, and below 20% needs improvement.
What is a good LTV:CAC ratio for startups?
A healthy LTV:CAC ratio is greater than 3.0, meaning customers generate three times the cost to acquire them. Ratios between 1.0-3.0 need improvement, and anything below 1.0 is unsustainable. The ratio should account for gross margin and customer lifetime.
How do I calculate runway for my startup?
Runway is calculated by dividing your cash balance by your monthly net burn rate. For example, $3 million in cash divided by $150,000 monthly burn equals 20 months of runway. Maintain 12-18 months runway as a target to ensure sufficient time for fundraising or achieving profitability.
What is Net Dollar Retention (NDR) and why is it important?
NDR measures revenue retained from existing customers including expansion, minus contraction and churn, expressed as a percentage. NDR above 100% indicates your existing customers are growing. Benchmarks: above 120% is best-in-class, 100-120% is good, below 100% needs improvement.
How does burn multiple differ from burn rate?
Burn rate is the absolute amount of cash spent monthly. Burn multiple measures efficiency by comparing net burn to net new ARR - it shows how much you spend to generate each dollar of revenue. A burn multiple below 1.0 means you are generating more ARR than you are burning.
Which metrics should I prioritize at pre-seed stage?
At pre-seed (product-market fit), focus on active user growth, user retention (Day 7 and Day 30), core engagement metrics, and qualitative feedback. Do not worry about revenue, CAC optimization, or detailed unit economics - these become important at later stages.

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