Form Conversion Rate Optimization (Form CRO)
Optimize Form Conversion Rates
Forms with poor design lose up to 50% of potential leads. This skill provides a structured Form Health Index framework to diagnose conversion barriers and deliver actionable optimizations that preserve data quality while reducing user friction.
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「Form Conversion Rate Optimization (Form CRO)」を使用しています。 I have a contact form with name, email, phone, company, and message fields. Our completion rate is only 35%. Help me understand why and what to fix.
期待される結果:
Form Health Index Analysis:
**Score: 62/100 - Conversion-Limited**
Primary Issues Identified:
1. **Field Overload** - 5 fields likely causing 10-25% drop-off. Phone and company should be optional unless operationally critical.
2. **Cognitive Load** - Putting message (high effort) before commitment-building fields increases early abandonment.
3. **Field Order** - Start with easiest fields (name, email) to build momentum.
Recommended Field Order: Name → Email → Company (optional) → Phone (optional) → Message
Priority Fixes: Make phone/company optional with clear 'why' language, reorder fields, add inline email validation with typo correction.
「Form Conversion Rate Optimization (Form CRO)」を使用しています。 Our demo request form has 12 fields and our completion rate is only 12%. Should we just remove half the fields?
期待される結果:
Before removing fields, calculate your Form Health Index. With 12 fields, you're likely in the -25-50% penalty zone, but blind removal risks losing critical qualification data.
Recommended Approach:
1. **Audit field usage** - Which fields actually get acted upon? If company size is collected but never used, it's friction, not value.
2. **Consider multi-step** - 12 fields can work if split into logical phases: Contact Info → Qualification → Details
3. **Score-based recommendation**: If Index shows <55 (Broken), structural fixes first. If 55-69, field optimization with clear justification for each required field.
Do NOT remove fields without understanding business impact. The answer is usually restructuring and making optional, not deletion.
セキュリティ監査
安全This is a prompt-only skill with no executable code. The static analysis found zero files and zero lines of code, resulting in a risk score of 0/100. The skill provides conversion rate optimization guidance through structured prompts and frameworks. No security issues detected—the skill contains only best practices for form optimization with no network calls, file system access, or external command execution.
品質スコア
作れるもの
Lead Capture Form Audit
Evaluate and optimize contact forms on landing pages to increase lead volume without sacrificing lead quality.
Multi-Step Application Flow
Design and optimize multi-step forms for job applications, loan applications, or event registrations to reduce abandonment.
Checkout Process Optimization
Streamline checkout forms to reduce cart abandonment while maintaining necessary billing and shipping data collection.
これらのプロンプトを試す
Analyze this form for conversion optimization opportunities. First, calculate the Form Health & Friction Index using these categories: Field Necessity & Efficiency (30), Value-Effort Balance (20), Cognitive Load & Clarity (20), Error Handling & Recovery (15), Trust & Friction Reduction (10), Mobile Usability (5). Form details: [describe form fields, purpose, and current issues]
Provide specific optimization recommendations for these form fields: [list field types, current labels, and any known issues]. For each field, address: necessary vs optional status, best input type, validation rules, mobile considerations, and copy improvements.
Design a multi-step form flow for [describe form purpose and fields]. Include: optimal number of steps, field distribution per step, progress indicator design, back-navigation handling, and save-progress options. Justify each decision based on cognitive load principles.
Review these current error messages and validation rules: [paste current error messages]. Recommend improvements for clarity, actionability, and user-friendliness. Provide specific rewritten error messages for each case.
ベストプラクティス
- Always calculate the Form Health Index before making changes—this provides a baseline for measuring improvement and prevents blind redesigns.
- Start form field order with lowest-effort inputs (email, name) to build completion momentum before asking for commitment.
- Make fields optional unless there is a clear operational or legal requirement—every required field reduces completion by 5-10%.
回避
- Removing fields without understanding their business purpose—this risks losing qualification data that drives downstream sales.
- Using placeholder text as labels—this creates accessibility issues and causes data loss when users start typing.
- Validating on every keystroke—this creates frustration; validate after field interaction, not during typing.