marketing-psychology
Apply psychology-driven marketing strategies
Également disponible depuis: coreyhaines31
Marketing teams struggle to apply behavioral science effectively without overwhelming users. This skill selects and scores the most impactful psychological models for your specific situation.
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Tester
Utilisation de "marketing-psychology". How can I reduce choice overload on my pricing page?
RĂ©sultat attendu:
- Mental Model: Paradox of Choice
- PLFS: +13 (High-confidence lever)
- Why it works: Too many options increase cognitive load and decision avoidance
- Implementation: Reduce tiers to 3, highlight recommended option, collapse advanced features
- Test: Compare 3-tier vs 5-tier presentation on conversion rate
- Ethical note: Do not hide material pricing information
Utilisation de "marketing-psychology". What psychology can improve trial-to-paid conversion?
RĂ©sultat attendu:
- Mental Model: Endowment Effect
- PLFS: +11 (Strong)
- Why it works: Users value what they already possess more than equivalent new items
- Implementation: Let users customize during trial, show accumulated usage data at conversion point
- Test: Personalized onboarding vs generic onboarding trial flows
Audit de sécurité
SûrAll static analysis findings were false positives. The backtick patterns are markdown code blocks containing formulas, not shell execution. No cryptographic functions or system reconnaissance code exists. This is a documentation-only skill with no executable code or security risks.
Score de qualité
Ce que vous pouvez construire
Pricing Page Optimization
Reduce decision paralysis by applying the Paradox of Choice and Anchoring principles to pricing tier presentation.
Email Campaign Design
Apply scarcity, social proof, and loss aversion ethically to improve email engagement rates.
Landing Page Persuasion
Use authority bias, framing effects, and default options to guide visitor decision-making.
Essayez ces prompts
I want to improve conversion on my pricing page. Users seem overwhelmed by options. What psychological models should I consider?
Score the top psychological models for reducing cart abandonment using PLFS. Focus on the decision stage of the buyer journey.
Apply the top 3 PLFS-scored models to my checkout flow. For each: explain the psychology, specify where to apply it, define test metrics, and include ethical considerations.
Create a psychology-driven strategy across the full customer journey (awareness to retention). Score models for each stage and identify the highest-leverage interventions.
Bonnes pratiques
- Always score models using PLFS before recommending
- Never recommend more than 5 models per request
- Include ethical guardrails with every psychological intervention
- Map each model to a specific, testable behavior change
Éviter
- Recommending all 100+ cognitive biases without prioritization
- Using dark patterns like fake scarcity or hidden defaults
- Applying models without understanding the target behavior
- Ignoring ethical implications of persuasion tactics