paid-ads
Créer et optimiser des campagnes publicitaires payantes
Les campagnes publicitaires payantes nécessitent une planification stratégique, un ciblage d'audience et une optimisation continue pour atteindre une acquisition client efficace. Cette compétence fournit des conseils experts pour créer et développer des campagnes sur Google Ads, Meta, LinkedIn et d'autres plateformes.
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اختبرها
استخدام "paid-ads". Help me set up a Meta Conversions campaign for my SaaS product. Target CPA is $50, monthly budget $3000. Target audience is SMB owners in US.
النتيجة المتوقعة:
Here's your Meta campaign structure:
**Campaign:** META_Conv_SMB-Owners_US
**Objective:** Conversions
**Budget:** $3000/month (~$100/day)
**Audience (start broad, let algorithm optimize):**
- Location: United States
- Job Titles: Founder, CEO, Owner, Managing Director
- Company Size: 2-50 employees
- Exclude: Existing customers
**Ad Sets (test 3 variations):**
1. Interest-based: Business software, SaaS platforms
2. Lookalike: Source from best customer LTV segment (1%)
3. Engagement-based: Engaged business page visitors
**Creative Testing:**
- Test 2-3 concepts per ad set
- Concepts: Problem-aware, social proof, ROI-focused
- Primary text: Focus on SMB pain points and efficiency gains
- CTA: Start Free Trial
**Expected Learning Phase:** 3-5 days before optimization kicks in.
استخدام "paid-ads". My Google Search campaign has CPA of $80 but target is $50. Current metrics: CTR 3%, Quality Score 6/10. What should I change?
النتيجة المتوقعة:
Here's your optimization plan:
**Priority 1: Landing Page Experience (highest impact)**
- Check post-click experience. If landing page conversion rate is below 3%, fix that first
- Ensure ad-to-page relevance for keywords
**Priority 2: Quality Score Improvement**
- Add more specific ad copy for each ad group
- Include keywords in headlines and descriptions
- Use responsive search ads with multiple variations
**Priority 3: Audience Tightening**
- Add RLSA layers for past visitors
- Layer demographic targeting if applicable
- Review search term report for negative keywords
**Priority 4: Bid Strategy:**
- Start with Manual CPC during optimization
- Target CPA of $45 to account for learning phase
**Expected Improvement:** 20-30% CPA reduction after addressing top 2 priorities.
استخدام "paid-ads". Create a retargeting funnel for an e-commerce clothing store with cart abandonment issues.
النتيجة المتوقعة:
Here is your funnel-based retargeting strategy:
**Top of Funnel (Awareness Retargeting):**
- Audience: All site visitors (last 30 days)
- Message: Brand story, customer testimonials, product range
- Frequency: 1-2x per week
**Middle of Funnel (Consideration Retargeting):**
- Audience: Product page visitors, category browsers (last 14 days)
- Message: Product features, sizing guide, customer photos, reviews
- Frequency: 3-4x per week
**Bottom of Funnel (Decision Retargeting):**
- Audience: Cart abandoners (last 7 days)
- Message: Cart reminder, free shipping threshold, urgency (limited stock)
- Frequency: Higher (2-3x/day initially)
- Offer: 10% off or free shipping
**Exclusions:**
- Exclude converters for 14 days
- Exclude bounced visitors (<10 seconds)
- Exclude existing customers unless upsell campaign
التدقيق الأمني
آمنAll static findings are false positives. The SKILL.md file is documentation containing advertising guidance. The scanner detected markdown code blocks with tree diagrams (using ├── characters) as shell backticks, and triggered on random text patterns like 'Before-After-Bridge' as cryptographic/reconnaissance patterns. No executable code, network calls, or system access patterns exist.
درجة الجودة
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Lancement d'une nouvelle campagne
Planifier et structurer une nouvelle campagne publicitaire payante de zéro, incluant la sélection de la plateforme, le ciblage d'audience, l'allocation budgétaire et le développement de texte publicitaire.
Optimisation des performances
Diagnostiquer les campagnes sous-performantes et développer des stratégies d'optimisation pour améliorer le CPA, le ROAS et l'efficacité globale des campagnes.
Stratégie multi-plateformes
Développer des stratégies publicitaires payantes coordonnées sur plusieurs plateformes incluant Google Ads, Meta et LinkedIn pour une couverture complète du marché.
جرّب هذه الموجهات
Help me set up a paid advertising campaign on [Google Ads/Meta/LinkedIn]. My goals are [awareness/traffic/leads/sales], target CPA is [$X], and monthly budget is [$X]. I want to target [describe audience]. What campaign structure, targeting, and ad copy should I use?
My [Google Ads/Meta/LinkedIn] campaign has these metrics: [CPA: $X, ROAS: X, CTR: X%]. It's been running for [X weeks]. What optimization levers should I adjust to improve [specific goal]?
Create a retargeting funnel for my [product/service]. My audience segments are [describe visitor types]. What messages, offers, and frequency caps should I use for each stage of the funnel?
Help me create a coordinated paid advertising strategy across [Google Ads, Meta, LinkedIn]. My total budget is [$X/month] and my goal is [describe goal]. How should I allocate budget and messaging across platforms?
أفضل الممارسات
- Lancer des campagnes avec des objectifs clairs et des KPI mesurables avant de diffuser des annonces
- Laisser aux campagnes un minimum de 3-5 jours en phase d'apprentissage avant d'effectuer des modifications majeures
- Tester une variable à la fois pour isoler ce qui améliore les performances
تجنب
- Lancer des campagnes sans avoir correctement configuré le suivi des conversions au préalable
- Apporter des changements budgétaires importants qui perturbent les cycles d'optimisation de l'algorithme
- Cibler des audiences trop étroites pour sortir efficacement de la phase d'apprentissage