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evp-brief

Name: evp-brief
Author: cmj-hub

Révision du contenu r1 Sûr ⚙️ Commandes externes📁 Accès au système de fichiers

Build B2B EVP Briefs Across Buyer Awareness Tiers

B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.

Prend en charge: Claude Codex Code(CC)

🥉 77 Bronze

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Installer avec mon Agent

Copiez cette demande dans votre Agent. Elle contient la page Skill de référence et le manifeste.

Demande d’agent

Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Votre Agent doit toujours présenter son plan et demander toute confirmation exigée par la politique de sécurité.

Ressources lisibles par les agents

Utilisez ces liens lorsqu’un Agent IA, un crawler ou un script a besoin d’un contexte propre au lieu de lire toute la page.

Détail Markdown GET /skills/cmj-hub-evp-brief.md manifest signé GET /api/skills/cmj-hub-evp-brief/manifest lockfile signé GET /api/skills/cmj-hub-evp-brief/lockfile

Tester

Utilisation de « evp-brief ». Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.

Résultat attendu:

PSP anchor: Finance leads lose time reconciling invoices manually.
Tier 2: Problem-aware buyers need pain framing. Primary EVP: Stop losing finance hours to manual invoice reconciliation and give your growing SaaS team clearer numbers without replacing the accounting software today.
Alternate: Give finance teams time back by automating invoice reconciliation across SaaS operations without forcing an accounting software migration or adding manual steps.
Proof needed: Document reconciliation time and error frequency. Deploy on landing pages and early-stage ads.
Tier 3: Compare automation with manual reconciliation. Proof needed: A measured workflow comparison. Deploy on comparison pages and sales openers.
Tier 4: Competitor context is missing. Request verified vendor differences before drafting comparison claims. Deploy verified messaging on pricing pages and battlecards.

Utilisation de « evp-brief ». Show the deployment recommendations for a completed three-tier brief aimed at operations managers.

Résultat attendu:

Problem-aware: Use pain-focused messaging on landing pages, early-stage ads, and cold emails tied to relevant awareness signals.
Solution-aware: Use category comparisons on comparison pages, mid-funnel ads, and sales openers for prospects who have tried alternatives.
Product-aware: Use verified vendor differences on pricing pages, battlecards, objection responses, and bottom-funnel ads.
Review the brief every 90 days as market conditions and competitor positioning change.

Audit de sécurité

Sûr

v1 • 03/10/2026 Ouvrir le rapport versionné

All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.

Fichiers analysés

153

Lignes analysées

Éléments à examiner

Faux positifs ignorés

Facteurs de risque

⚙️ Commandes externes (10)

SKILL.md:19 SKILL.md:35 SKILL.md:36 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:54-146 SKILL.md:146-150 SKILL.md:150-151

📁 Accès au système de fichiers (1)

SKILL.md:150

Le dernier audit statique et sémantique terminé n’a détecté aucun constat de sécurité confirmé. Cela ne prouve pas que le skill est sans effets secondaires.

Audité par: codex

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Partagez le rapport d’évaluation versionné, le badge neutre, la carte intégrable et les citations. Skillstore présente les preuves sans décider si ce Skill est sûr.

Ouvrir le rapport versionné

Copier le lien du rapport

https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Badge Markdown

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg)](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)

Badge HTML

<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Carte intégrable

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Citations académiques (APA · BibTeX · CFF)

Citation APA

cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1

Citation BibTeX

@techreport{cmj-hub-cmj-hub-evp-brief-2026,
  author = {cmj-hub},
  title = {evp-brief security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-brief:audit:1"
    description: "Skillstore immutable audit report identifier"

Score Skillstore

Pourquoi ce score Niveau de confiance des preuves: Moyen

Architecture

Maintenabilité

Contenu

Communauté

Conformité aux spécifications

Ce que vous pouvez créer

Align Campaign Messaging

Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.

Clarify Competitive Positioning

Organize category comparisons and vendor differences into one brief for a selected customer segment.

Prepare Sales Messaging

Translate audience awareness into sales openers, objection responses, and battlecard messaging.

Essayez ces prompts

Create a First Brief

Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.

Use Existing Pain Research

Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.

Add Competitive Context

Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.

Refresh an Existing Brief

Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.

Bonnes pratiques

Create a separate brief for each customer segment and describe its pain in customer language.
Supply verified metrics and competitor evidence, and label unsupported proof as missing.
Match each placement to buyer awareness and review the brief every 90 days.

Éviter

Combining unrelated customer segments into one brief.
Presenting illustrative metrics or unsupported competitor claims as verified evidence.
Using product comparisons for buyers who have not yet recognized their problem.

Foire aux questions

Which awareness levels does the brief cover?

It covers Tier 2, problem-aware; Tier 3, solution-aware; and Tier 4, product-aware.

What inputs should I provide?

Provide one customer segment, pain context or a PSP document, the desired outcome, and the tradeoff avoided. Competitors and proof are optional.

Can one brief cover multiple customer segments?

The workflow requires one segment per brief. Create a separate brief for each additional segment.

Does it verify proof or research competitors?

No independent verification or competitor research workflow is specified. Supply reliable evidence and review comparison claims before publication.

How is this sub-skill activated?

It is marked non-user-invocable and loaded by the parent evp skill when a full brief is requested.

Does it publish the generated messaging?

No publishing workflow is specified. It produces a messaging brief with placement recommendations for later use.

Détails du développeur

Auteur

cmj-hub

Licence

MIT

Révision Skillstore

Avis de version

L’auteur n’a déclaré aucune version.

Dépôt

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-brief

Réf

ff55fd87d71bb4d107911515793162918d5c6520

Récence de maintenance

03/10/2026

Utilisation

0 téléchargements · 0 vues

Structure de fichiers

📄 SKILL.md