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evp-craft

Name: evp-craft
Author: cmj-hub

Revisión del contenido r1 Seguro ⚙️ Comandos externos📁 Acceso al sistema de archivos

Craft EVP Messaging for Your Audience Awareness Tier

Generic value propositions can miss the pain and awareness level of a specific audience. This skill drafts three concise alternatives and checks their specificity and fit.

Compatible con: Claude Codex Code(CC)

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Instalar con mi Agente

Copia esta solicitud en tu Agente. Incluye la página canónica del Skill y el manifiesto.

Solicitud de agente

Review the Skillstore skill "evp-craft" from https://skillstore.io/skills/cmj-hub-evp-craft.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-craft/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Tu Agente debe seguir mostrando su plan y solicitar cualquier confirmación exigida por la política de seguridad.

Recursos legibles por agentes

Usa estos enlaces cuando un agente de IA, crawler o script necesite contexto limpio en vez de leer la página completa.

Detalle Markdown GET /skills/cmj-hub-evp-craft.md Manifest firmado GET /api/skills/cmj-hub-evp-craft/manifest Lockfile firmado GET /api/skills/cmj-hub-evp-craft/lockfile

Pruébalo

Usando "evp-craft". Draft a Tier 3 EVP for agency owners facing unpredictable pipelines. Outcome: 14 qualified meetings monthly. Tradeoff: hiring more sales representatives.

Resultado esperado:

Outcome-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without hiring more sales representatives.
Tradeoff-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without adding sales headcount.
ICP-led: Agency owners with unpredictable pipelines use us for 14 qualified meetings monthly without hiring more sales representatives.
Recommended primary: Outcome-led, because the supplied meeting target makes the result concrete.
Proof needed: Evidence supporting the supplied monthly meeting target.

Usando "evp-craft". Critique this EVP for agency owners at Tier 3: We help businesses grow faster with innovative solutions.

Resultado esperado:

Word count: 8.
Tier-fit: Unclear; the line does not name a solution or define the audience.
Issues: The audience is broad, the outcome is unmeasured, and the tradeoff is missing.
Rewrite requires: A concrete outcome, the prospect pain wording, and an avoided tradeoff.
Next question: What measurable result can you substantiate for agency owners?

Auditoría de seguridad

Seguro

v1 • 3/10/2026 Abrir el informe versionado

All 14 static findings are false positives: Markdown backticks mark identifiers and output templates, not shell execution. The fixed relative paths reference framework documentation, not sensitive files. No evidence found of prompt injection, credential access, exfiltration, or destructive instructions in SKILL.md.

Archivos escaneados

139

Líneas analizadas

Elementos de revisión

Falsos positivos ignorados

Factores de riesgo

⚙️ Comandos externos (12)

SKILL.md:17 SKILL.md:27 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:41 SKILL.md:43 SKILL.md:90-115 SKILL.md:115-121 SKILL.md:121-133 SKILL.md:133-137

📁 Acceso al sistema de archivos (2)

SKILL.md:27 SKILL.md:137

La auditoría estática y semántica completada más reciente no detectó hallazgos de seguridad confirmados. Esto no demuestra que el skill no tenga efectos secundarios.

Auditado por: codex

Compartir y citar este informe

Comparte el informe de evaluación versionado, la insignia neutral, la tarjeta insertable y las citas. Skillstore presenta evidencias sin decidir si este Skill es seguro.

Abrir el informe versionado

Copiar enlace del informe

https://skillstore.io/skills/cmj-hub-evp-craft/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Insignia Markdown

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg)](https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge)

Insignia HTML

<a href="https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Tarjeta para insertar

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-craft.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Citas académicas (APA · BibTeX · CFF)

Cita APA

cmj-hub. (2026). evp-craft security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-craft/audits/1

Cita BibTeX

@techreport{cmj-hub-cmj-hub-evp-craft-2026,
  author = {cmj-hub},
  title = {evp-craft security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-craft/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-craft security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-craft/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-craft:audit:1"
    description: "Skillstore immutable audit report identifier"

Puntuación de Skillstore

Por qué esta puntuación Confianza de la evidencia: Medio

Arquitectura

Mantenibilidad

Contenido

Comunidad

Cumplimiento de la especificación

Lo que puedes crear

Develop segment-specific positioning

Compare three EVP angles for a defined customer segment and one awareness tier before selecting a primary message.

Prepare prospect conversation openers

Draft concise sales openers using prospect pain, a concrete outcome, and a specific tradeoff.

Review page messaging

Critique an existing headline or tagline for word count, audience fit, and specificity, then rewrite it in the same voice.

Prueba estos prompts

Choose an awareness tier

Help me choose a Schwartz awareness tier for [audience]. They describe their problem as [pain] and currently know [solutions or products]. Ask for missing details.

Draft three EVP variants

Draft three EVP variants for tier [1-5]. ICP: [segment]. Pain: [prospect wording]. Outcome: [specific result]. Tradeoff: [avoided cost]. Proof: [optional evidence]. Keep each within 22 words.

Critique an existing EVP

Critique this EVP: [text]. Intended audience: [segment]. Intended tier: [1-5]. Report word count, actual tier fit, and specific issues. Rewrite it in the same voice.

Select a primary message

For tier [1-5], generate three variants using [ICP], [pain], [outcome], [tradeoff], and [proof]. Check every criterion, recommend a primary, and explain suitable placements. Identify unsupported claims without inventing evidence.

Mejores prácticas

Use prospect language for pain and name a customer segment that excludes poor-fit audiences.
Provide a concrete outcome and supporting evidence before selecting copy for publication.
Review every variant against the 22-word limit, specific tradeoffs, and the selected awareness tier.

Evitar

Drafting an EVP without a clear prospect pain statement.
Replacing concrete outcomes with vague claims such as improve or grow.
Using product-aware messaging for an audience that only recognizes its problem.

Preguntas frecuentes

What does this skill produce?

It drafts three EVP variants for one awareness tier, recommends a primary, and suggests placements and supporting proof.

What information should I provide?

Provide the awareness tier, specific customer segment, prospect pain, concrete outcome, and avoided tradeoff. Supporting proof is optional.

Must each variant contain exactly 22 words?

No. The validation table specifies a maximum of 22 words for each variant.

Can it improve an existing EVP?

Yes. The critique workflow reports word count, tier fit, and issues, then requests a rewrite in the original voice.

Can I invoke evp-craft directly?

The skill declares itself non-user-invocable. The parent evp skill loads it for tier-specific drafting requests.

Does it verify outcomes or proof?

No. It uses supplied information and requests aligned proof, but it does not independently validate claims or guarantee conversion results.

Detalles del desarrollador

Autor

cmj-hub

Licencia

MIT

Revisión de Skillstore

Aviso de versión

El autor no declaró una versión.

Repositorio

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-craft

Ref.

ff55fd87d71bb4d107911515793162918d5c6520

Actualidad del mantenimiento

3/10/2026

Uso

0 descargas · 0 vistas

Estructura de archivos

📄 SKILL.md