pricing-reference-frames
78Build Credible Pricing Anchors
Pricing copy can emphasize competitor discounts instead of the buyer's actual costs. This skill selects a credible reference frame and drafts quantified copy with bounded guarantees.
Build B2B EVP Briefs Across Buyer Awareness Tiers
B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.
Copia esta solicitud en tu Agente. Incluye la página canónica del Skill y el manifiesto.
Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.Tu Agente debe seguir mostrando su plan y solicitar cualquier confirmación exigida por la política de seguridad.
Usa estos enlaces cuando un agente de IA, crawler o script necesite contexto limpio en vez de leer la página completa.
Usando "evp-brief". Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.
Resultado esperado:
Usando "evp-brief". Show the deployment recommendations for a completed three-tier brief aimed at operations managers.
Resultado esperado:
All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.
Comparte el informe de evaluación versionado, la insignia neutral, la tarjeta insertable y las citas. Skillstore presenta evidencias sin decidir si este Skill es seguro.
https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report[](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a><iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1@techreport{cmj-hub-cmj-hub-evp-brief-2026,
author = {cmj-hub},
title = {evp-brief security audit report (audit version 1)},
institution = {Skillstore},
year = {2026},
number = {1},
url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
note = {Author version unspecified}
}cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
- name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
- type: other
value: "skillstore:cmj-hub-evp-brief:audit:1"
description: "Skillstore immutable audit report identifier"
Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.
Organize category comparisons and vendor differences into one brief for a selected customer segment.
Translate audience awareness into sales openers, objection responses, and battlecard messaging.
Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.
Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.
Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.
Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.
Autor
cmj-hubLicencia
MIT
Revisión de Skillstore
r1
Aviso de versión
El autor no declaró una versión.
Repositorio
https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-briefRef.
ff55fd87d71bb4d107911515793162918d5c6520
Actualidad del mantenimiento
3/10/2026
Uso
0 descargas · 0 vistas
Estructura de archivos
📄 SKILL.md
Build Credible Pricing Anchors
Pricing copy can emphasize competitor discounts instead of the buyer's actual costs. This skill selects a credible reference frame and drafts quantified copy with bounded guarantees.
Record a Single-URL Indexability Check
A page needs fetchability and listing evidence before its citation potential can be assessed. This skill organizes a single-URL checklist covering status, robots, sitemap, and scoring validation.
Craft Signal-Anchored Cold Emails
Generic outreach is easy to ignore and difficult to validate. This skill turns a recent public signal into concise, specific outreach with a binary call to action.
Build Evidence-Based Pain Signal Profiles
Broad customer segments and generic messaging make operational pain difficult to identify. This skill guides structured research linking recent signals, pain, timing, roles, and recipient vocabulary.
Choose a Value Metric That Scales
Many B2B companies charge by a unit that does not track customer success, creating margin leakage, gaming, or expansion limits. This skill compares pricing units against four criteria and recommends a defensible hold or metric shift.
Write Stronger Founder LinkedIn Posts
Founders often have useful experience but struggle to turn it into specific, credible LinkedIn posts. This skill structures one post around a clear pillar, hook, receipt, and founder voice.
Crear contexto de marketing de producto
por coreyhaines31
El trabajo de marketing se ralentiza cuando el posicionamiento del producto, las audiencias y los puntos de prueba están dispersos. Esta skill crea un único documento de contexto que otros flujos de trabajo de marketing pueden reutilizar.
Build Your Product Marketing Context
por coreyhaines31
Marketing tasks lose consistency when product, audience, and positioning details are scattered. This skill creates a reusable context document and maintains focused revisions.
Crear una estrategia de marketing de producto
por davila7
Los equipos de marketing a menudo tienen dificultades para conectar el posicionamiento, el trabajo de lanzamiento y la habilitación de ventas. Esta skill ofrece a Claude, Codex y Claude Code playbooks estructurados de PMM para el crecimiento B2B SaaS.
Analiza tu panorama competitivo
por wshobson
El trabajo de estrategia competitiva a menudo carece de una estructura clara y pasa por alto fuerzas importantes del mercado. Esta skill guía a Claude, Codex y Claude Code mediante marcos repetibles para el análisis de competidores, posicionamiento, precios y mapeo de ventajas.
Analizar Anuncios de Competidores
por davila7
La investigación de anuncios competitivos es lenta cuando los equipos recopilan ejemplos manualmente. Esta skill guía a Claude, Codex y Claude Code en la extracción, categorización y análisis de mensajes.
Build a Practical First-Customer Marketing Plan
por axelfreeman
Early-stage teams often lack a clear path from product idea to first customers. This skill turns limited evidence into focused positioning and acquisition tests.