Fähigkeiten referral-program
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referral-program

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Build Viral Referral Programs That Drive Growth

Auch verfĂĽgbar von: coreyhaines31

Most businesses struggle to turn satisfied customers into a sustainable acquisition channel. This skill provides proven frameworks for designing referral and affiliate programs that leverage word-of-mouth for cost-effective growth.

UnterstĂĽtzt: Claude Codex Code(CC)
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Verwendung von "referral-program". Design a referral program for a $29/month project management tool with $800 LTV and 75% margins

Erwartetes Ergebnis:

  • Recommended incentive: $50 credit for referrer, $25 credit for referred user
  • Maximum sustainable reward: $400 (LTV x margin minus target CAC)
  • Trigger moments: After creating first project, after inviting 3 team members, after 30-day retention milestone
  • Expected referral rate: 15-25% with proper in-app placement
  • Break-even timeline: 4-6 months based on typical SaaS referral conversion rates

Verwendung von "referral-program". Write a referral program announcement email for existing customers

Erwartetes Ergebnis:

  • Subject line: You can now earn $50 for sharing [Product]
  • Opening: Announces the program with clear value proposition
  • Body: Explains double-sided benefit (both parties rewarded)
  • Steps: Simple 3-step process (share link, friend signs up, both get credit)
  • CTA: Prominent button with personalized referral link
  • Tone: Exciting but professional, emphasizes helping friends not just earning rewards

Sicherheitsaudit

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v1 • 2/24/2026

Static analyzer flagged 36 patterns (external_commands, cryptographic algorithms, reconnaissance) but all are FALSE POSITIVES. This is a documentation skill containing only markdown text, ASCII diagrams, mathematical formulas, and email templates. No executable code, network calls, file operations, or system access exists. Safe for publication.

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Auditiert von: claude

Qualitätsbewertung

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Inhalt
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Was du bauen kannst

SaaS Startup Launching First Referral Program

A B2B SaaS company with 500 customers wants to add a referral channel. The skill helps design a double-sided credit incentive, calculate optimal reward amounts based on LTV, and create implementation checklists for their engineering team.

E-commerce Brand Optimizing Existing Program

An online retailer has a referral program with low participation. The skill analyzes their current setup, recommends A/B tests for incentive types and messaging, and provides email templates to re-engage past referrers.

Content Creator Building Affiliate Network

A digital product creator wants to recruit affiliates. The skill provides commission structure recommendations, outreach templates for potential partners, and enablement materials to help affiliates succeed.

Probiere diese Prompts

Design a Referral Program from Scratch
I want to launch a referral program for my [B2B SaaS / e-commerce / service] business. My average customer lifetime value is $[amount] and current customer acquisition cost is $[amount]. Help me design a double-sided incentive structure, identify the best trigger moments for asking referrals, and create a launch checklist.
Calculate Optimal Referral Rewards
My product has an LTV of $[amount] with [percentage]% gross margins. I want to stay under $[amount] CAC. Calculate my maximum referral reward and recommend specific incentive amounts for both referrer and referred customer. Explain the tradeoffs between cash, credit, and feature-based rewards.
Optimize Underperforming Referral Program
My referral program has a [percentage]% referral rate but only [percentage] conversion on referred users. Audit my current setup and recommend 3 A/B tests to improve either sharing or conversion. Include specific hypotheses and success metrics for each test.
Build Affiliate Recruitment Strategy
I sell a $[price]/month [product type] targeting [audience]. Create an affiliate recruitment strategy including: ideal affiliate profiles, commission structure (one-time vs recurring), cookie duration recommendation, and an outreach email template. Also list 10 types of partners I should approach.

Bewährte Verfahren

  • Ask for referrals at high-satisfaction moments (after wins, upgrades, or positive feedback) not randomly
  • Use double-sided rewards to create win-win framing and increase conversion rates
  • Make sharing frictionless with one-click options and multiple channels (link, email, social)

Vermeiden

  • Asking for referrals too early before the customer experiences value
  • Complex multi-step referral flows that lose users before completion
  • Single-sided rewards that only benefit the referrer (lower conversion)

Häufig gestellte Fragen

What is a good referral rate benchmark?
Good referral programs achieve 10-25% of customers making referrals. Exceptional programs reach 25-50%. Focus on trigger timing and friction reduction to improve rates.
Should I use cash or product credit for rewards?
Product credit typically performs better for SaaS (drives retention) while cash works well for marketplaces and e-commerce. Credit is also less attractive to fraudsters.
How do I prevent referral fraud?
Require email verification, use device fingerprinting, delay rewards until referred users take meaningful action, set maximum referrals per period, and monitor for suspicious patterns like identical IPs.
What commission rate should I offer affiliates?
Standard affiliate commissions range from 10-30% for one-time sales or 10-25% recurring for subscriptions. SaaS typically offers 20-30% of first year revenue. Higher commissions attract better affiliates.
How long should affiliate cookie duration be?
30 days is standard for SaaS and B2B. Use 7-14 days for e-commerce, 60-90 days for enterprise with long sales cycles. Longer durations attract serious affiliates but increase attribution complexity.
When should I launch a referral program vs affiliate program?
Launch a customer referral program when you have satisfied customers who naturally recommend you. Launch an affiliate program when you want to reach new audiences through content creators, bloggers, and industry partners. Many businesses run both.

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