Fähigkeiten marketing-psychology
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marketing-psychology

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Apply psychology-driven marketing strategies

Auch verfĂĽgbar von: coreyhaines31

Marketing teams struggle to apply behavioral science effectively without overwhelming users. This skill selects and scores the most impactful psychological models for your specific situation.

UnterstĂĽtzt: Claude Codex Code(CC)
🥉 74 Bronze
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Verwendung von "marketing-psychology". How can I reduce choice overload on my pricing page?

Erwartetes Ergebnis:

  • Mental Model: Paradox of Choice
  • PLFS: +13 (High-confidence lever)
  • Why it works: Too many options increase cognitive load and decision avoidance
  • Implementation: Reduce tiers to 3, highlight recommended option, collapse advanced features
  • Test: Compare 3-tier vs 5-tier presentation on conversion rate
  • Ethical note: Do not hide material pricing information

Verwendung von "marketing-psychology". What psychology can improve trial-to-paid conversion?

Erwartetes Ergebnis:

  • Mental Model: Endowment Effect
  • PLFS: +11 (Strong)
  • Why it works: Users value what they already possess more than equivalent new items
  • Implementation: Let users customize during trial, show accumulated usage data at conversion point
  • Test: Personalized onboarding vs generic onboarding trial flows

Sicherheitsaudit

Sicher
v1 • 2/25/2026

All static analysis findings were false positives. The backtick patterns are markdown code blocks containing formulas, not shell execution. No cryptographic functions or system reconnaissance code exists. This is a documentation-only skill with no executable code or security risks.

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Qualitätsbewertung

38
Architektur
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Wartbarkeit
87
Inhalt
50
Community
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Sicherheit
91
Spezifikationskonformität

Was du bauen kannst

Pricing Page Optimization

Reduce decision paralysis by applying the Paradox of Choice and Anchoring principles to pricing tier presentation.

Email Campaign Design

Apply scarcity, social proof, and loss aversion ethically to improve email engagement rates.

Landing Page Persuasion

Use authority bias, framing effects, and default options to guide visitor decision-making.

Probiere diese Prompts

Basic: Identify relevant mental models 
I want to improve conversion on my pricing page. Users seem overwhelmed by options. What psychological models should I consider?
Intermediate: Score and prioritize models 
Score the top psychological models for reducing cart abandonment using PLFS. Focus on the decision stage of the buyer journey.
Advanced: Full implementation plan 
Apply the top 3 PLFS-scored models to my checkout flow. For each: explain the psychology, specify where to apply it, define test metrics, and include ethical considerations.
Expert: Journey-based strategy 
Create a psychology-driven strategy across the full customer journey (awareness to retention). Score models for each stage and identify the highest-leverage interventions.

Bewährte Verfahren

  • Always score models using PLFS before recommending
  • Never recommend more than 5 models per request
  • Include ethical guardrails with every psychological intervention
  • Map each model to a specific, testable behavior change

Vermeiden

  • Recommending all 100+ cognitive biases without prioritization
  • Using dark patterns like fake scarcity or hidden defaults
  • Applying models without understanding the target behavior
  • Ignoring ethical implications of persuasion tactics

Häufig gestellte Fragen

What is PLFS and how is it calculated?
PLFS (Psychological Leverage & Feasibility Score) rates models 1-5 on Behavioral Leverage, Context Fit, Speed to Signal, and Ethics, then subtracts Implementation Cost. Scores range from -5 to +15.
How many mental models should I apply at once?
This skill recommends a maximum of 5 models per scenario. Applying more dilutes focus and makes testing difficult. Start with the highest PLFS-scoring model.
Is using psychological principles ethical?
Ethics depends on intent and transparency. This skill includes an Ethics dimension in PLFS scoring and requires guardrails. It explicitly prohibits dark patterns, manipulation, and exploiting vulnerable users.
Can this replace A/B testing?
No. Psychological recommendations generate hypotheses to test, not guaranteed outcomes. Always validate with A/B testing before full rollout.
Which models work best for awareness-stage marketing?
Awareness stage responds well to Mere Exposure, Availability Heuristic, Authority Bias, and Social Proof. These build familiarity and trust before evaluation begins.
What if my PLFS score is low or negative?
Models scoring 0 or below should not be recommended. A low score indicates poor fit, high implementation cost, or ethical concerns. Find alternative approaches.

Entwicklerdetails

Autor

sickn33

Lizenz

MIT

Repository

https://github.com/sickn33/antigravity-awesome-skills/tree/main/skills/marketing-psychology

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main

Dateistruktur

đź“„ SKILL.md