📦

evp-craft

Name: evp-craft
Author: cmj-hub

Inhaltsrevision r1 Sicher ⚙️ Externe Befehle📁 Dateisystemzugriff

Craft EVP Messaging for Your Audience Awareness Tier

Generic value propositions can miss the pain and awareness level of a specific audience. This skill drafts three concise alternatives and checks their specificity and fit.

Unterstützt: Claude Codex Code(CC)

🥉 77 Bronze

Maintain this Skill? Claim it 🥉 77 Bronze

Mit meinem Agent installieren

Kopieren Sie diese Anfrage in Ihren Agent. Sie enthält die maßgebliche Skill-Seite und das Manifest.

Agent-Anfrage

Review the Skillstore skill "evp-craft" from https://skillstore.io/skills/cmj-hub-evp-craft.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-craft/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Ihr Agent sollte weiterhin seinen Plan anzeigen und alle von der Sicherheitsrichtlinie verlangten Bestätigungen anfordern.

Agent-lesbare Ressourcen

Verwenden Sie diese Links, wenn ein KI-Agent, Crawler oder Skript sauberen Kontext benötigt, statt die vollständige Seite zu lesen.

Markdown-Detailseite GET /skills/cmj-hub-evp-craft.md Signiertes manifest GET /api/skills/cmj-hub-evp-craft/manifest Signiertes lockfile GET /api/skills/cmj-hub-evp-craft/lockfile

Testen

„evp-craft“ wird verwendet. Draft a Tier 3 EVP for agency owners facing unpredictable pipelines. Outcome: 14 qualified meetings monthly. Tradeoff: hiring more sales representatives.

Erwartetes Ergebnis:

Outcome-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without hiring more sales representatives.
Tradeoff-led: For agency owners facing unpredictable pipelines, we deliver 14 qualified meetings monthly without adding sales headcount.
ICP-led: Agency owners with unpredictable pipelines use us for 14 qualified meetings monthly without hiring more sales representatives.
Recommended primary: Outcome-led, because the supplied meeting target makes the result concrete.
Proof needed: Evidence supporting the supplied monthly meeting target.

„evp-craft“ wird verwendet. Critique this EVP for agency owners at Tier 3: We help businesses grow faster with innovative solutions.

Erwartetes Ergebnis:

Word count: 8.
Tier-fit: Unclear; the line does not name a solution or define the audience.
Issues: The audience is broad, the outcome is unmeasured, and the tradeoff is missing.
Rewrite requires: A concrete outcome, the prospect pain wording, and an avoided tradeoff.
Next question: What measurable result can you substantiate for agency owners?

Sicherheitsaudit

Sicher

v1 • 3.10.2026 Versionsbericht öffnen

All 14 static findings are false positives: Markdown backticks mark identifiers and output templates, not shell execution. The fixed relative paths reference framework documentation, not sensitive files. No evidence found of prompt injection, credential access, exfiltration, or destructive instructions in SKILL.md.

Gescannte Dateien

139

Analysierte Zeilen

Prüfelemente

Falschmeldungen ignoriert

Risikofaktoren

⚙️ Externe Befehle (12)

SKILL.md:17 SKILL.md:27 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:41 SKILL.md:43 SKILL.md:90-115 SKILL.md:115-121 SKILL.md:121-133 SKILL.md:133-137

📁 Dateisystemzugriff (2)

SKILL.md:27 SKILL.md:137

Das letzte abgeschlossene statische und semantische Audit erkannte keine bestätigten Sicherheitsbefunde. Dies beweist nicht, dass der Skill keine Nebenwirkungen hat.

Geprüft von: codex

Diesen Bericht teilen & zitieren

Teile den versionierten Bewertungsbericht, das neutrale Badge, die Einbettungskarte und Zitate. Skillstore berichtet Nachweise, ohne zu entscheiden, ob dieser Skill sicher ist.

Versionsbericht öffnen

Berichtslink kopieren

https://skillstore.io/skills/cmj-hub-evp-craft/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Markdown-Badge

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg)](https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge)

HTML-Badge

<a href="https://skillstore.io/skills/cmj-hub-evp-craft?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-craft/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Einbettungskarte

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-craft.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Wissenschaftliche Zitate (APA · BibTeX · CFF)

APA-Zitat

cmj-hub. (2026). evp-craft security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-craft/audits/1

BibTeX-Zitat

@techreport{cmj-hub-cmj-hub-evp-craft-2026,
  author = {cmj-hub},
  title = {evp-craft security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-craft/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-craft security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-craft/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-craft:audit:1"
    description: "Skillstore immutable audit report identifier"

Skillstore-Score

Warum dieser Score Evidenzvertrauen: Mittel

Architektur

Wartbarkeit

Inhalt

Gemeinschaft

Spezifikationskonformität

Was Sie erstellen können

Develop segment-specific positioning

Compare three EVP angles for a defined customer segment and one awareness tier before selecting a primary message.

Prepare prospect conversation openers

Draft concise sales openers using prospect pain, a concrete outcome, and a specific tradeoff.

Review page messaging

Critique an existing headline or tagline for word count, audience fit, and specificity, then rewrite it in the same voice.

Diese Prompts ausprobieren

Choose an awareness tier

Help me choose a Schwartz awareness tier for [audience]. They describe their problem as [pain] and currently know [solutions or products]. Ask for missing details.

Draft three EVP variants

Draft three EVP variants for tier [1-5]. ICP: [segment]. Pain: [prospect wording]. Outcome: [specific result]. Tradeoff: [avoided cost]. Proof: [optional evidence]. Keep each within 22 words.

Critique an existing EVP

Critique this EVP: [text]. Intended audience: [segment]. Intended tier: [1-5]. Report word count, actual tier fit, and specific issues. Rewrite it in the same voice.

Select a primary message

For tier [1-5], generate three variants using [ICP], [pain], [outcome], [tradeoff], and [proof]. Check every criterion, recommend a primary, and explain suitable placements. Identify unsupported claims without inventing evidence.

Bewährte Praktiken

Use prospect language for pain and name a customer segment that excludes poor-fit audiences.
Provide a concrete outcome and supporting evidence before selecting copy for publication.
Review every variant against the 22-word limit, specific tradeoffs, and the selected awareness tier.

Vermeiden

Drafting an EVP without a clear prospect pain statement.
Replacing concrete outcomes with vague claims such as improve or grow.
Using product-aware messaging for an audience that only recognizes its problem.

Häufig gestellte Fragen

What does this skill produce?

It drafts three EVP variants for one awareness tier, recommends a primary, and suggests placements and supporting proof.

What information should I provide?

Provide the awareness tier, specific customer segment, prospect pain, concrete outcome, and avoided tradeoff. Supporting proof is optional.

Must each variant contain exactly 22 words?

No. The validation table specifies a maximum of 22 words for each variant.

Can it improve an existing EVP?

Yes. The critique workflow reports word count, tier fit, and issues, then requests a rewrite in the original voice.

Can I invoke evp-craft directly?

The skill declares itself non-user-invocable. The parent evp skill loads it for tier-specific drafting requests.

Does it verify outcomes or proof?

No. It uses supplied information and requests aligned proof, but it does not independently validate claims or guarantee conversion results.

Entwicklerdetails

Autor

cmj-hub

Lizenz

MIT

Skillstore-Revision

Versionshinweis

Der Autor hat keine Version angegeben.

Repository

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-craft

Ref.

ff55fd87d71bb4d107911515793162918d5c6520

Aktualität der Wartung

3.10.2026

Nutzung

0 Downloads · 0 Aufrufe

Dateistruktur

📄 SKILL.md