📦

evp-brief

Name: evp-brief
Author: cmj-hub

Inhaltsrevision r1 Sicher ⚙️ Externe Befehle📁 Dateisystemzugriff

Build B2B EVP Briefs Across Buyer Awareness Tiers

B2B messaging loses relevance when it assumes every buyer has the same awareness. This skill organizes value propositions, proof, and placements into three audience-specific tiers.

Unterstützt: Claude Codex Code(CC)

🥉 77 Bronze

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Mit meinem Agent installieren

Kopieren Sie diese Anfrage in Ihren Agent. Sie enthält die maßgebliche Skill-Seite und das Manifest.

Agent-Anfrage

Review the Skillstore skill "evp-brief" from https://skillstore.io/skills/cmj-hub-evp-brief.md and its manifest at https://skillstore.io/api/skills/cmj-hub-evp-brief/manifest. Verify the artifact. You may proceed after verification, subject to the environment's own policy.

Ihr Agent sollte weiterhin seinen Plan anzeigen und alle von der Sicherheitsrichtlinie verlangten Bestätigungen anfordern.

Agent-lesbare Ressourcen

Verwenden Sie diese Links, wenn ein KI-Agent, Crawler oder Skript sauberen Kontext benötigt, statt die vollständige Seite zu lesen.

Markdown-Detailseite GET /skills/cmj-hub-evp-brief.md Signiertes manifest GET /api/skills/cmj-hub-evp-brief/manifest Signiertes lockfile GET /api/skills/cmj-hub-evp-brief/lockfile

Testen

„evp-brief“ wird verwendet. Build a brief for finance leads at growing SaaS companies. Our tool automates invoice reconciliation without replacing accounting software. No proof supplied.

Erwartetes Ergebnis:

PSP anchor: Finance leads lose time reconciling invoices manually.
Tier 2: Problem-aware buyers need pain framing. Primary EVP: Stop losing finance hours to manual invoice reconciliation and give your growing SaaS team clearer numbers without replacing the accounting software today.
Alternate: Give finance teams time back by automating invoice reconciliation across SaaS operations without forcing an accounting software migration or adding manual steps.
Proof needed: Document reconciliation time and error frequency. Deploy on landing pages and early-stage ads.
Tier 3: Compare automation with manual reconciliation. Proof needed: A measured workflow comparison. Deploy on comparison pages and sales openers.
Tier 4: Competitor context is missing. Request verified vendor differences before drafting comparison claims. Deploy verified messaging on pricing pages and battlecards.

„evp-brief“ wird verwendet. Show the deployment recommendations for a completed three-tier brief aimed at operations managers.

Erwartetes Ergebnis:

Problem-aware: Use pain-focused messaging on landing pages, early-stage ads, and cold emails tied to relevant awareness signals.
Solution-aware: Use category comparisons on comparison pages, mid-funnel ads, and sales openers for prospects who have tried alternatives.
Product-aware: Use verified vendor differences on pricing pages, battlecards, objection responses, and bottom-funnel ads.
Review the brief every 90 days as market conditions and competitor positioning change.

Sicherheitsaudit

Sicher

v1 • 3.10.2026 Versionsbericht öffnen

All eleven static findings are false positives: ten identify Markdown backticks, and one identifies a framework reference without a traversal operation. No evidence found of executable commands, malicious instruction overrides, or data exfiltration in the reviewed SKILL.md.

Gescannte Dateien

153

Analysierte Zeilen

Prüfelemente

Falschmeldungen ignoriert

Risikofaktoren

⚙️ Externe Befehle (10)

SKILL.md:19 SKILL.md:35 SKILL.md:36 SKILL.md:37 SKILL.md:38 SKILL.md:39 SKILL.md:40 SKILL.md:54-146 SKILL.md:146-150 SKILL.md:150-151

📁 Dateisystemzugriff (1)

SKILL.md:150

Das letzte abgeschlossene statische und semantische Audit erkannte keine bestätigten Sicherheitsbefunde. Dies beweist nicht, dass der Skill keine Nebenwirkungen hat.

Geprüft von: codex

Diesen Bericht teilen & zitieren

Teile den versionierten Bewertungsbericht, das neutrale Badge, die Einbettungskarte und Zitate. Skillstore berichtet Nachweise, ohne zu entscheiden, ob dieser Skill sicher ist.

Versionsbericht öffnen

Berichtslink kopieren

https://skillstore.io/skills/cmj-hub-evp-brief/audits/1?utm_source=security_passport&utm_medium=share&utm_campaign=versioned_report

Markdown-Badge

[![Skillstore security assessment](https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg)](https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge)

HTML-Badge

<a href="https://skillstore.io/skills/cmj-hub-evp-brief?utm_source=security_passport_badge"><img src="https://skillstore.io/badges/skills/cmj-hub-evp-brief/security.svg" alt="Skillstore security assessment" loading="lazy"></a>

Einbettungskarte

<iframe src="https://skillstore.io/embed/skills/cmj-hub-evp-brief.html" title="Skillstore Security Assessment" sandbox="allow-popups allow-popups-to-escape-sandbox" loading="lazy" referrerpolicy="no-referrer" width="420" height="180"></iframe>

Wissenschaftliche Zitate (APA · BibTeX · CFF)

APA-Zitat

cmj-hub. (2026). evp-brief security audit report (audit version 1) [Author version unspecified]. Skillstore. https://skillstore.io/skills/cmj-hub-evp-brief/audits/1

BibTeX-Zitat

@techreport{cmj-hub-cmj-hub-evp-brief-2026,
  author = {cmj-hub},
  title = {evp-brief security audit report (audit version 1)},
  institution = {Skillstore},
  year = {2026},
  number = {1},
  url = {https://skillstore.io/skills/cmj-hub-evp-brief/audits/1},
  note = {Author version unspecified}
}

CITATION.cff

cff-version: 1.2.0
message: "If you use this Skill, cite its author and this versioned security audit report."
title: "evp-brief security audit report (audit version 1)"
version: "unspecified"
type: report
authors:
  - name: "cmj-hub"
date-released: "2026-10-03"
url: "https://skillstore.io/skills/cmj-hub-evp-brief/audits/1"
identifiers:
  - type: other
    value: "skillstore:cmj-hub-evp-brief:audit:1"
    description: "Skillstore immutable audit report identifier"

Skillstore-Score

Warum dieser Score Evidenzvertrauen: Mittel

Architektur

Wartbarkeit

Inhalt

Gemeinschaft

Spezifikationskonformität

Was Sie erstellen können

Align Campaign Messaging

Create tier-specific messaging and proof recommendations for landing pages, advertisements, and email campaigns.

Clarify Competitive Positioning

Organize category comparisons and vendor differences into one brief for a selected customer segment.

Prepare Sales Messaging

Translate audience awareness into sales openers, objection responses, and battlecard messaging.

Diese Prompts ausprobieren

Create a First Brief

Build an EVP brief for [customer segment]. Our customers struggle with [pain]. We deliver [outcome] without [tradeoff]. Ask for any missing inputs.

Use Existing Pain Research

Create a three-tier EVP brief for [segment] using this PSP document: [document]. Include primary and alternate lines, proof needs, and deployment surfaces.

Add Competitive Context

Build the brief for [segment] with [outcome], [tradeoff], and competitors [names]. Use only these verified differences: [evidence]. Label missing proof explicitly.

Refresh an Existing Brief

Refresh this brief for [segment]: [brief]. Incorporate these market changes and verified proof: [updates]. Revise all three tiers, variants, and placement recommendations.

Bewährte Praktiken

Create a separate brief for each customer segment and describe its pain in customer language.
Supply verified metrics and competitor evidence, and label unsupported proof as missing.
Match each placement to buyer awareness and review the brief every 90 days.

Vermeiden

Combining unrelated customer segments into one brief.
Presenting illustrative metrics or unsupported competitor claims as verified evidence.
Using product comparisons for buyers who have not yet recognized their problem.

Häufig gestellte Fragen

Which awareness levels does the brief cover?

It covers Tier 2, problem-aware; Tier 3, solution-aware; and Tier 4, product-aware.

What inputs should I provide?

Provide one customer segment, pain context or a PSP document, the desired outcome, and the tradeoff avoided. Competitors and proof are optional.

Can one brief cover multiple customer segments?

The workflow requires one segment per brief. Create a separate brief for each additional segment.

Does it verify proof or research competitors?

No independent verification or competitor research workflow is specified. Supply reliable evidence and review comparison claims before publication.

How is this sub-skill activated?

It is marked non-user-invocable and loaded by the parent evp skill when a full brief is requested.

Does it publish the generated messaging?

No publishing workflow is specified. It produces a messaging brief with placement recommendations for later use.

Entwicklerdetails

Autor

cmj-hub

Lizenz

MIT

Skillstore-Revision

Versionshinweis

Der Autor hat keine Version angegeben.

Repository

https://github.com/cmj-hub/claude-evp/tree/dd75ba1353e0b76684398435f403006b06a9ef13/skills/evp-brief

Ref.

ff55fd87d71bb4d107911515793162918d5c6520

Aktualität der Wartung

3.10.2026

Nutzung

0 Downloads · 0 Aufrufe

Dateistruktur

📄 SKILL.md