Market Sizing Analysis
Calculate Market Size for Startups and Ventures
Calculate TAM, SAM, and SOM for any business opportunity using proven market sizing methodologies. Validate market potential with credible data sources for investor presentations and strategic planning.
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اختبرها
استخدام "Market Sizing Analysis". Calculate TAM/SAM/SOM for an AI-powered email marketing SaaS targeting e-commerce companies with $1M+ revenue in North America
النتيجة المتوقعة:
- **TAM (Total Addressable Market): $539M North America, $1.54B Global**
- Based on 105,000 e-commerce companies $1M+ revenue × $5,100 average ACV
- **SAM (Serviceable Available Market): $169M**
- North America market filtered for AI-ready customers (45%) and addressable switching market (70%)
- **SOM (Serviceable Obtainable Market):
- Year 3: $4.2M ARR (2.5% market share, ~495 customers)
- Year 5: $8.5M ARR (5.0% market share, ~888 customers)
- **Methodology:** Bottom-up primary with top-down validation (Gartner reports show $488M TAM, <10% variance)
- **Data Sources:** U.S. Census Bureau, Shopify merchant counts, Statista e-commerce statistics
- **Public Company Validation:** Klaviyo $700M revenue validates market scale
استخدام "Market Sizing Analysis". Size the market for a B2B fintech API platform targeting mid-market banks
النتيجة المتوقعة:
- **Market Definition:** B2B fintech API infrastructure for banks $500M-$5B assets
- **TAM Calculation (Bottom-Up):
- Target: 2,800 mid-market banks in North America
- Average ACV: $150,000 annually
- TAM: 2,800 × $150,000 = $420M
- **SAM (Serviceable Available Market): $168M**
- Filters applied:
- - Geographic: US only (60% of NA)
- - Tech-ready: Banks with API readiness (75%)
- - Segment: Community and regional banks (53%)
- SAM: $420M × 0.60 × 0.75 × 0.89 = $168M
- **SOM (Serviceable Obtainable Market):
- Year 3: $3.4M ARR (2% share, ~23 banks)
- Year 5: $8.4M ARR (5% share, ~56 banks)
- **Top-Down Validation:** SIFMA reports show $2.1B banking technology spend, 20% for infrastructure = $420M TAM (validates)
- **Market Growth:** 18% CAGR driven by open banking requirements and digital transformation
التدقيق الأمني
آمنAll static analysis findings are false positives from markdown documentation. The detected 'external_commands' patterns are Ruby-style code blocks in example files showing market sizing calculations, not executable code. 'Windows SAM database' detections are references to 'SAM' (Serviceable Addressable Market) business terminology, not system files. 'Weak cryptographic algorithm' findings detect 'MD5' references to hash validation in documentation, not actual crypto implementation. Hardcoded URLs are legitimate citations to market research sources (Gartner, Statista, government data). This is a pure documentation/analysis skill with no executable code or security risks.
درجة الجودة
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Investor Pitch Preparation
Founders preparing for fundraising need credible TAM/SAM/SOM calculations for investor decks. Use this skill to structure market opportunity analysis with bottom-up methodology preferred by VCs, validated by top-down references.
New Market Entry Assessment
Product managers evaluating whether to enter a new market need to size the opportunity. Calculate addressable market by customer segment, apply realistic capture rates, and validate with public company benchmarks.
Strategic Planning Validation
Corporate strategy teams assessing acquisition targets or new product lines need market sizing. Use multiple methodologies to triangulate market size and identify growth opportunities by segment and geography.
جرّب هذه الموجهات
Calculate the TAM, SAM, and SOM for a [product/service] targeting [customer segment] in [geography]. Use bottom-up methodology starting with customer counts and average contract value.
Create a complete market sizing analysis for [startup/product] using bottom-up as primary methodology with top-down validation. Include TAM/SAM/SOM calculations, data sources with citations, segment breakdowns, and realistic SOM assumptions (2-5% market share). Format for investor pitch.
Size the market for [industry/product] using three methodologies: (1) Top-down from industry reports, (2) Bottom-up from customer segments, (3) Value theory from customer ROI. Triangulate results and explain variances.
Calculate market share and revenue potential for [product] given current competitive landscape. Identify public competitors, their market shares and revenues, then estimate realistic SOM (3-5 year) based on market dynamics.
أفضل الممارسات
- Always use bottom-up methodology as primary approach - investors find customer segment calculations most credible
- Triangulate with top-down analysis from credible sources (Gartner, IDC, Statista) to validate assumptions
- Apply realistic SOM rates of 2-5% for new market entrants over 3-5 years, with justification for aggressive assumptions
- Document all data sources with publication dates and explicitly state assumptions in market sizing tables
تجنب
- Don't present only top-down market sizing - without bottom-up validation, investors won't trust the analysis
- Avoid aggressive SOM assumptions above 10% for new entrants - first-time founders rarely capture double-digit market share
- Never mix methodologies inconsistently - don't use top-down TAM with bottom-up SAM without explaining the variance
- Don't ignore market dynamics - always account for competition, switching costs, and realistic adoption curves
الأسئلة المتكررة
What's the difference between TAM, SAM, and SOM?
Which market sizing methodology should I use?
What SOM percentage is realistic for a startup?
Where do I find data for market sizing?
How do I validate my market sizing is accurate?
What if my market is too small or too large?
تفاصيل المطور
المؤلف
sickn33الترخيص
MIT
المستودع
https://github.com/sickn33/antigravity-awesome-skills/tree/main/skills/market-sizing-analysisمرجع
main
بنية الملفات